Is your team struggling with in-house content generation? Are you trying to manage a team of freelance writers, and facing content quality and process issues? In this session, you’ll discover how PPE — People, Process, and Education — is your key to building a content generation powerhouse!

After this session, you’ll be able to:

  • Choose between outsourced and in-house content providers
  • Put the best people in content development roles
  • Use proven ways to get your writers on the same page
  • Build a sustainable process that will keep you producing great content — without going insane.