Is your team struggling with in-house content generation? Are you trying to manage a team of freelance writers, and facing content quality and process issues? In this session, you’ll discover how PPE — People, Process, and Education — is your key to building a content generation powerhouse!
After this session, you’ll be able to:
- Choose between outsourced and in-house content providers
- Put the best people in content development roles
- Use proven ways to get your writers on the same page
- Build a sustainable process that will keep you producing great content — without going insane.