Email is the foundation of a successful engagement strategy and plays a vital role in driving growth and the bottom line. In this session SendGrid VP of Industry Relations, Len Shneyder discusses the impact of email on growth, shares insights on the data behind email and recommendations for building a strong email program.
Takeaways from this session include:
- How email data can reveal an emotional connection to your brand
- Best practices for delivering a personal, user-centric experience in their email campaigns
- Establishing email as the foundation of an Omni-channel engagement strategy