In this session, we’ll discuss methodologies and use cases for using data and analytics to enhance customer experience. You’ll discover lessons learned, and product impacts made by using data and experimentation, as well as how combining quantitative data and quantitative data can provide powerful insights into user behavior.

After this session, you’ll be able to:

  • Take data driven approach to Customer Experience improvements
  • Better understand Customer Experience analytics and insights methodologies
  • Effectively utilize qualitative and quantitative data