“No other medium grabs attention and conveys an authentic experience like live video. Facebook #LIVE empowers communicators and marketers to go live from a CEO town hall, provide behind-the-scenes interactions with a leader and broadcast the launch of a new product. In this session, you will learn best practices and get hands-on experience using Facebook’s live-streaming platform to engage with employees, customers and influencers.

Using real examples, you will learn:

  • Why Facebook Live? Learn how going live on Facebook provides the greatest return for your time spent
  • Recommended tools and resources to shoot a great Facebook #LIVE video on any budget
  • Planning and optimizing Facebook Live strategies and campaigns, with step-by-step, hands-on instruction