Real-time marketing doesn’t afford the luxury of time, abundant resources, or an array of tools. Having a plan is key to owning the moment, whether you are covering an event or forced to quickly react.

In this session, you will learn from one of sports’ original social media reporters how real-time content is produced in real life. You will learn how to:

  • Commit to your audience’s experience through purposeful channel selection
  • Develop compelling and cohesive storytelling skills
  • Be ready for the moments when every minute counts.