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Content Marketing

Sharpen your skills in content strategy, personalization, customer engagement, and more

Are you tasked with creating rock solid content strategy for your company? There’s a number of offerings on the Digital Summit Portland program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, July 12

  • July 12
  • 4:00 pm - 4:30 pm
  • Stage 1
  • Take data driven approach to Customer Experience improvements
  • Better understand Customer Experience analytics and insights methodologies
  • Effectively utilize qualitative and quantitative data
  • July 12
  • 4:00 pm - 4:30 pm
  • Stage 2
  • Commit to your audience’s experience through purposeful channel selection
  • Develop compelling and cohesive storytelling skills
  • Be ready for the moments when every minute counts.
  • July 12
  • 4:45 pm - 5:15 pm
  • Stage 3
  • Choose between outsourced and in-house content providers
  • Put the best people in content development roles
  • Use proven ways to get your writers on the same page
  • Build a sustainable process that will keep you producing great content -- without going insane.

Day 2 Thursday, July 13

  • July 13
  • 11:00 am - 11:30 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • July 13
  • 11:00 am - 11:30 am
  • Stage 4
  • Leverage mobile customers as a built-in focus group
  • Test and iterate on new features quickly by collecting feedback from thousands of customers within days
  • Make data-backed decisions about the direction of the company to ensure you’re building a brand in-line with customer expectations
  • July 13
  • 3:00 pm - 3:30 pm
  • Stage 1
  • How to perceive alternatives to the current realities in your business
  • How to evolve ideas from “fuzzy to fruition”
  • The role of neuroscience in deriving insights and foresight's
  • Insights about understanding what people crave and what brings them comfort
  • How to help your team-mates to stay curious and engaged
  • July 13
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Learn 5 important traits of “digitally fit” organizations and brands
  • Get a framework to assess your organization’s digital fitness level
  • Discover how marketers are leading change and helping their brands get fit today
  • Learn how to make the case for changes in your organization, collaborate across teams, and exceed digital expectations

Join us at DS Portland 2017

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