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Strategy + Trends

Sharpen your digital marketing strategy - Content, reputation management, social personalization, SEO, UX, and more

Looking at marketing and digital strategy from more of a bird’s eye, holistic viewpoint? There’s a number of offerings on the Digital Summit Portland program to help stir your creative and strategic juices.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Wednesday, July 12

  • July 12
  • 2:30 pm - 3:00 pm
  • Stage 3
  • Conduct an assessment of the holes in your current digital marketing strategy and how to fix them
  • Better identify the digital marketing channels that are best for your brand and marketing strategies, and how to integrate them effectively
  • Fix your common, significant tracking and analytics problems so that you know how effective those channels are
  • July 12
  • 3:15 pm - 3:45 pm
  • Stage 2

As marketing strategies and practices continue to evolve they are increasingly driven by technology solutions, gobs of data and analytics. The next wave of marketing will also leverage machine learning tools and is poised to make marketers more efficient and enable more strategic insights and decision making.

  • July 12
  • 4:00 pm - 4:30 pm
  • Stage 1
  • Craft a laser-focused content strategy based on audience intelligence
  • Leverage the same data to determine your paid media strategy
  • Reach customers with the right content, at the right time, in the right channel, with a story that is completely relatable
  • Integrate employee driven storytelling into the brand experience
  • July 12
  • 4:00 pm - 4:30 pm
  • Stage 2
  • Commit to your audience’s experience through purposeful channel selection
  • Develop compelling and cohesive storytelling skills
  • Be ready for the moments when every minute counts.
  • July 12
  • 4:45 pm - 5:15 pm
  • Stage 3
  • Choose between outsourced and in-house content providers
  • Put the best people in content development roles
  • Use proven ways to get your writers on the same page
  • Build a sustainable process that will keep you producing great content -- without going insane.

Day 2 Thursday, July 13

  • July 13
  • 8:30 am - 9:00 am
  • Stage 2
  • Obsessive copying from your neighbor
  • Immobile pages
  • Designing for the Dark Side of the Moon
  • And 7 more!
  • July 13
  • 8:30 am - 9:00 am
  • Stage 3
  • New, proven data-driven strategies to move your KPIs in the right direction
  • Strategies to reduce marketing waste (in terms of both dollars and effort)
  • Lean strategies to deliver the right message/offer to the right customer, in the right channel, at the right time
  • July 13
  • 9:15 am - 9:45 am
  • Stage 1
  • Understand how an “open sourced” brand experience comes to life in the world
  • Design a marketing project applying open source principles
  • Translate the benefits of this approach to your consumers and your team
  • July 13
  • 10:00 am - 10:30 am
  • Stage 4
  • Better understand the perspective of your target demographic, as it pertains to their behavior on the internet.
  • Shift from keyword level targeting to product attribute-level targeting
  • Move from probabilistic signals to deterministic signals, and know the difference
  • Reach active shoppers without keywords, unobtrusively through native experiences
  • July 13
  • 11:00 am - 11:30 am
  • Stage 1
  • Become a friction master, slaying it daily in your business
  • Understand how to work cross-functionally to solve friction issues around your organization
  • Learn about the tools available to help you combat friction
  • And, understand why friction is so important to your organization
  • July 13
  • 11:00 am - 11:30 am
  • Stage 2
  • Reorient you around more audacious goals and higher levels of creativity
  • Uncover opportunities to experiment bravely
  • Enhance collaboration, conversation, ideation, and validation
  • Refine your goals to be more trackable and attainable
  • July 13
  • 11:00 am - 11:30 am
  • Stage 3
  • Application and inspiration from innovative case studies to use across your mar-tech stack and channels
  • Best-in-class digital campaign use cases
  • Multiple-channel campaign implementations strategies
  • Inspirations for the future of digital marketing through attainable strategies utilizing data science, bots, UX personalization and advanced, multi-sensory experiences
  • July 13
  • 11:00 am - 11:30 am
  • Stage 4
  • Leverage mobile customers as a built-in focus group
  • Test and iterate on new features quickly by collecting feedback from thousands of customers within days
  • Make data-backed decisions about the direction of the company to ensure you’re building a brand in-line with customer expectations
  • July 13
  • 11:45 am - 12:15 pm
  • Stage 2
  • New processes and strategies for implementing predictive analytics in your business
  • Real world cases and results of Predictive Analytics to shape your strategic roadmap
  • Current trends of adoption of Predictive Analytics, by industry vertical
  • A peek at the role of Predictive Analytics and AI in the digital world
  • July 13
  • 1:40 pm - 2:10 pm
  • Stage 3

Technology has changed almost everything about how we live and work. But even today’s best-designed products force us to make hundreds of distracting and tedious decisions every day. The future of design lies in freeing people up for more meaningful decisions and experiences by creating products and services that use artificial intelligence and machine learning to make decisions on our behalf,

  • July 13
  • 3:00 pm - 3:30 pm
  • Stage 1
  • How to perceive alternatives to the current realities in your business
  • How to evolve ideas from “fuzzy to fruition”
  • The role of neuroscience in deriving insights and foresight's
  • Insights about understanding what people crave and what brings them comfort
  • How to help your team-mates to stay curious and engaged
  • July 13
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Learn 5 important traits of “digitally fit” organizations and brands
  • Get a framework to assess your organization’s digital fitness level
  • Discover how marketers are leading change and helping their brands get fit today
  • Learn how to make the case for changes in your organization, collaborate across teams, and exceed digital expectations
  • July 13
  • 3:00 pm - 3:30 pm
  • Stage 3
  • Use statistical models and analytics for actioning upon omni-channel data
  • Understand the importance of ID management and cross device stitching
  • Be aware of the political, legal, and data wrangling roadblocks
  • July 13
  • 3:40 pm - 4:10 pm
  • Stage 2
  • Understand what digital transformation really requires
  • Apply 6 key steps of Digital Transformation to your strategic thinking
  • Reorganizing to eliminate silos in your organization
  • Use Design-Led Thinking to change how you approach business challenges

Join us at DS Portland 2017

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