Maximize your Digital Summit learning experience by adding any of these pre-conference intensives.
Each offers a thorough deep dive into these core tactical skills:
AM Workshops
- Content
- Search
Led by leading digital marketing experts, these sessions will deliver so many actionable ideas for you to take back to the office, you might need to pack a spare brain to fit them all in.
“AM Workshop alone was worth the price of the entire ticket!”
– 2017 Digital Summit attendee
Day 1 Tuesday, June 12
8:30 am - 12:30 pm
Conquering the Customer Journey with Content Marketing
AM Workshop
- Blake Pappas, Vertical Measures
- Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
- Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
- Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
- Combine and leverage traditional and digital marketing to increase your audience reach and engagement
- Use content marketing as a business asset and create revenue with your audience
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
SEO of Today: What Really Moves the Needle
AM Workshop
- Mindy Weinstein, Market MindShift
- Identify technical issues on your website that are hurting rankings and/or performance
- Prepare for site migrations (including https) and re-designs
- Uncover hidden gems in Google Analytics and Google Search Console
- Find and pursue additional SERP opportunities, such as rich snippets, image and video results
- Reverse engineer the top-ranking pages to better compete in SERPs
- Structure the website to create themes
- Develop a content strategy based upon topical density that drives traffic
- Increase online publicity and brand awareness through SEO techniques
- Create an SEO strategy that can be implemented in prioritized steps
- Win over key executives with the right data and reporting
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
45 Tactics to Take Your Email from Zero to Hero
AM Workshop
- Michael Barber, Godfrey
- Understand why email still matters to you and the people you’re trying to reach
- Ensure your campaigns are making it to the Inbox
- Learn how Internet Service Providers (ISPs) might be treating your campaigns
- Know the similarities and differences for how B2B and B2C audiences consume email, convert from it, and how different design choices impact those conversions
- Perform regular email audits which are crucial to email success
- Make sure you’re tracking the metrics you should be and discover those you may not be or may not know about
- Have some insight into what the future of email might look like
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
“The in-depth AM Workshops are the biggest value of the event.”
– 2017 Digital Summit attendee
See What People Love About Digital Summit
A certificate of completion is available for all pre-conference attendees
Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!