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Agenda 2019

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Pre-event Monday, June 10

5:30 pm - 7:00 pm

Digital Summit Pre-Party, Hosted by Act-On

Before we kick up our heels for the main Digital Summit event, join us for the official Pre-Party. We’ll be gathering at Rogue Pearl Public House – for local craft beers & networking with Portland’s diverse community of digital marketers, business builders and innovators.

Have a few beverages and mix & mingle with fellow attendees, speakers, sponsors, and more from the Portland digital marketing community!

Space is limited and a free RSVP is required.
https://www.eventbrite.com/e/digital-summit-portland-pre-party-hosted-by-act-on-tickets-62180291927

Date: Monday, June 10
Time: 5:30pm – 7:00pm
Location: Rogue Pearl Public House, 1339 NW Flanders
View Map

Sponsored by:

Day 1 Tuesday, June 11

8:30 am - 12:30 pm

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

AM Workshop
  • John Triplett, Vertical Measures
  • John Triplett
  • Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
  • Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
  • Build an audience that you own, not rent, and prove the value it creates for your organization
  • Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • SEO & Search
  • Strategy

How to Hack Facebook’s Algorithm Changes

AM Workshop
  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Know the types of content Facebook gives preferential treatment to
  • Implement strategies for boosting organic Facebook reach and engagement
  • Go outside of the box with tips and tricks to optimize how you post on Facebook
  • Create a valuable checklist to help you reclaim your fans on Facebook
  • Go beyond Facebook with ads to reach targeted buyers
  • Replicate engagement secrets implemented by the world’s leading brands and creators
  • Optimize engagement & click-through rates on posts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Conversion
  • Paid Advertising
  • Social Media

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email Marketing
  • Measurement
  • Strategy
  • UX & Design

Main Conference

1:15 pm - 2:15 pm

Are We There Yet?

Keynote
  • David Shing, Oath
  • David Shing

In a world where over 2 billion smartphones occupy our visual attention and it feels like we are stuck thumbing through life, we have quickly evolved to include other senses that aren’t limited to AR, VR, MR, or RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight is now joined with sound and motion? Welcome to hearable, feelable and wearable technology—powered by data, intelligence, sensors and more. How does this impact our behavior and ensure technology is making us more human?

It sounds serious, but this keynote will be a lighthearted discussion designed to help you with some fresh insights, particularly with the next generation of consumers and how brands are surviving the new paradigm of retail in this overwhelming influx of technology trends.

2:30 pm - 3:00 pm

Seven Psychological Triggers Every Marketer Should Master

  • Daniel Codella, Wrike
  • Daniel Codella
  • Effectively wield seven of the most powerful psychological triggers to influence your audiences
  • Identify specific ways to improve your messaging to be more effective and impactful
  • Quickly build trust with existing and potential customers
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Strategy

Why Marketing Analytics Fails (and How to Do It Right)

  • Matt Hertig, Alight Analytics
  • Matt Hertig
  • Correctly identify your team’s current needs and objectives using the 4 Levels of Marketing Analytics Performance
  • Understand the essential roles needed in a healthy analytics practice
  • Determine how to choose the right tools for data management and dashboards
  • Discover what you need to do to advance to the next level of performance
  • B2B
  • B2C
  • Data
  • Measurement
  • Strategy

What Brands Need to Know About Amazon Alexa and Building for Voice

  • Noelle LaCharite, Microsoft
  • Noelle LaCharite
  • Understand Alexa and the opportunity it offers to brands
  • Use best practices for designing voice user interfaces (VUI)
  • Follow a blueprint for implementing this in your next campaign
  • B2C
  • Content Marketing
  • Emerging
  • SEO & Search

Modernize Your Marketing Work: 4 Simple Ways to Get More Done

  • Mike Riding, Workfront
  • Mike Riding
  • Create a more effective strategy to better attack your workload
  • Unify processes to get everyone on the same page
  • Reclaim more time for the job you were actually hired to do
  • B2B
  • B2C
  • Strategy

3:15 pm - 3:45 pm

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

Culture is King & Queen: Why Investing in a Good Culture Makes a Great Brand

  • Matthew Clyde, Ideas Collide
  • Matthew Clyde
  • Use and identify the right culture formula for your organization to develop a strategic, culture-first brand
  • Invest in a new, modern branding that connects your people to a strong purpose and vision
  • Connect your business values to the power of storytelling inspiration that motivates and drives action
  • Apply business case studies from Fortune 100 to small start-ups to further transform a new and improved level of brand marketing
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Social Media
  • Strategy

Ignore at Your Peril: 9 Trends That Will Reshape Your Marketing Organization and Career

  • Loren McDonald, Acoustic
  • Loren McDonald
  • Better plan and prioritize marketing investments for 2020
  • Communicate to your team why NOW is the time to embrace agile marketing
  • Rationalize to management why it is time to reorganize around the entire customer journey
  • Convince your marketing leadership that data integration needs to be a dedicated marketing role
  • B2B
  • B2C
  • Content Marketing
  • Data
  • Emerging
  • Strategy

Play Before Pixels: Rapid V/AR Concept Prototyping

  • Saara Kamppari-Miller, Intel
  • Saara Kamppari-Miller
  • Build rapid low-fidelity prototypes of VR or AR experiences using low-tech materials
  • Capture and share your VR or AR concepts using your phone
  • Use your business cards for emergency rapid VR or AR prototyping
  • B2B
  • B2C
  • Conversion
  • Emerging

4:00 pm - 4:30 pm

The Feng Shui of Modern Email

  • Jen Capstraw, Iterable
  • Jen Capstraw
  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • B2B
  • B2C
  • Email Marketing

Break The Rules: How Brave Brands Are Challenging The Status Quo

  • Nicola Smith, REBEL & REASON
  • Nicola Smith
  • Understand why conformity is killing your brand and how to stop it
  • Break the rules or conventions of your industry to move your business forward
  • Apply Challenger thinking and strategies to your brand and marketing initiatives
  • Replicate examples of brands challenging the status quo to increase sales, customer loyalty, awareness and engagement
  • B2B
  • B2C
  • Strategy

Gain Actionable Insights From Thick Data Using an Agile Insights Practice

  • Lindsay Campau, Wongdoody
  • Lindsay Campau
  • See the value that Thick Data provides as a complement to your Big Data
  • Understand the power of bold, objective, game-changing insight analysis to inform human experiences
  • See the value in qualitative research to inform and validate ideas with consumers at all stages of digital transformation
  • Implement an agile insights practice that works at the speed of your customers
  • B2B
  • B2C
  • Data
  • Strategy

Build a Loyal Base of Listeners: B2B Podcasting

  • Sean Campbell, Cascade Insights
  • Sean Campbell
  • Promote your podcast more effectively via 5 key tips
  • Produce a show that leads to a loyal subscriber base
  • Leverage a set of tools and apps that will help you promote and produce a professional B2B podcast
  • Conversion
  • Customer Experience
  • Data

4:45 pm - 5:15 pm

Why Your Brand Works in the “Real World” But Fails When Online

  • Juntae DeLane, Digital Delane, Digital Branding Institute
  • Juntae DeLane
  • Properly build a digital brand
  • Leverage mico-moments on social media to increase visibility
  • Shift in consumer behavior impacts your content strategy
  • Create content that social media algorithms actually like.
  • Understand why it’s no longer about products and services, it’s about brands.
  • Shift from being transactional to experiential
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

Work Smarter, Scale faster with Business Automation

  • Saagar Gupta, Accelo
  • Saagar Gupta
  • Lead an immediate internal audit of your processes and pinpoint opportunities for improvement
  • Discuss 10 common improvements individuals, managers, and leaders can make across their service operations
  • Build a step-by-step plan of action to make the ideas and opportunities into reality
  • B2B
  • B2C
  • Strategy

The Art of the Product Launch: Tips for Landing a New Offering with your Target Audience

  • Lorena Crowley, Google
  • Lorena Crowley
  • Classify and tier product launches based on value to your customers and prospects
  • Evaluate how you can best time your launch to make a splash
  • Understand how to look at product launches vs. campaigns within your marketing organization
  • B2B
  • B2C
  • Conversion
  • Strategy

UX Meets MBA: A Designer Goes to Business School

  • McLean Donnelly, The Makery Group
  • McLean Donnelly
  • Articulate the ROI of improved customer experiences
  • Build strategic plans that include customer and business outcomes
  • Teach creatives to use business metrics in their everyday work
  • Strategy
  • UX & Design

5:15 pm - 6:30 pm

Opening Reception

Get your networking on! Our opening reception is a great opportunity to make new industry connections and reconnect with old friends too. Hoist a beverage or two while you reflect on today’s awesome content. Mingle with onsite exhibitors, speakers, and fellow attendees to talk shop about your biggest marketing challenges, while having some fun in the process.

Day 2 Wednesday, June 12

8:00 am - 8:30 am

Morning Coffee Networking, hosted by Pantheon

8:30 am - 9:00 am

The New Era of V-Commerce: What Marketers Need to Know About the Voice Assistant Revolution

Keynote
  • Meg Goldthwaite, NPR
  • Meg Goldthwaite

Voice-activated tools like Alexa, Google Home and Siri have become part of our daily lives and are bringing dramatic changes to consumer behavior. Major brands are recognizing the power of audio when it comes to connecting with their target audience and building brand loyalty through content and storytelling. But, smart speakers don’t yet provide an obvious platform for traditional advertising. This session will help marketers understand what this audio renaissance means for brands, marketers, content providers and society as a whole and how they can use voice strategies to deepen their consumer relationships.

9:15 am - 9:45 am

Humanizing Your Digital Marketing So People Connect with Your Brand

  • Sharon Gordon, Verizon Wireless
  • Sharon Gordon
  • Understand why the human element is key to your digital efforts now more than ever
  • Get an overview of new technologies (including AI, AR, VR, 5G & Big Data) and how they impact personalization—you’ll see brand examples as well
  • Understand how to use personalization in social media to connect with your customers
  • Formulate your own ideas for cross-channel humanized messaging
  • B2B
  • B2C
  • Branding
  • Data
  • Emerging
  • Social Media

Positioning in Crowded Markets: How to Make Any Offering Obviously Awesome

  • April Dunford, Ambient Strategy
  • April Dunford
  • Understand how a change in context can transform a losing product into a winner
  • Follow a simple method to find the best market context for any offering
  • Replicate examples of companies that achieved breakthrough success through a strategic shift in positioning
  • B2B
  • B2C
  • Branding
  • Conversion
  • Strategy

Get More out of Every Email You Send

  • Adam Johnson, ActiveCampaign
  • Adam Johnson
  • Send more actionable emails
  • Easily segment for every stage of the customer lifecycle
  • Simplify your processes and improve reporting
  • Prove your value with better results
  • B2B
  • B2C
  • Conversion
  • Data
  • Email Marketing

Data-Driven Growth in Mobile Apps: Metrics that Matter

  • Mark Tan, Wyze Labs, Inc.
  • Mark Tan
  • Understand how to use qualitative and quantitative insights that are useful for cross-functional teams
  • Gain insights on different examples of collecting user feedback and launching experiments done in different areas such as e-commerce, mobile apps, and smart home
  • Understand how to optimize mobile products to increase acquisition and engagement based on the information and data available
  • B2B
  • B2C
  • Data
  • Measurement
  • Mobile Marketing

10:00 am - 10:30 am

Getting the Green Light: How to Build Content That People Say YES To

  • Tamsen Webster, The Red Thread
  • Tamsen Webster
  • Analyze your content for the “red lights” that lead to “NO”
  • Identify the five key concepts every piece of content needs to get a “YES” (and know how to find them in your own)
  • Organize your content so it feels like story, even if it isn’t one (and keeps your audience hanging on every word)
  • B2B
  • B2C
  • Content Marketing
  • Conversion

The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

  • Matthew Capala, Alphametic
  • Matthew Capala
  • Discover the key cognitive psychological biases and conversion triggers that affect your website visitors’ decision making
  • Replicate dozens of examples from some of the biggest brands to master the key principles of website persuasion
  • Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
  • B2B
  • B2C
  • Branding
  • Conversion
  • Emerging
  • SEO & Search

Data Enrichment for Email: 5 Things You Need to Do Now

  • Chris Frasier, Mapp Digital
  • Rebecca Sonnenklar, Mapp Digital
  • Chris Frasier
  • Rebecca Sonnenklar
  • Combine data from multiple sources to develop customer personas
  • Use commerce data to increase sales
  • Optimize campaign performance with AI/machine learning
  • B2B
  • B2C
  • Data
  • Email Marketing
  • Measurement

Five Reports Every Marketer Needs to Master in Google Analytics

  • Colleen Harris, CDK Global
  • Colleen Harris
  • Understand the five most common reports in Google Analytics plus tricks on how to diagnose data issues for your website using Google Analytics
  • Leverage segments in Google Analytics to understand user engagement and the importance of setting up goals for your business
  • Utilize Google Data Studio to make reports that can highlight user engagement, and customer funnels while automating all of your reporting
  • B2B
  • B2C
  • Data
  • Measurement

11:00 am - 11:30 am

Fyre Festival: 10 Marketing Lessons Your Business Can Leverage

  • Brian Fanzo, iSocialFanz
  • Brian Fanzo
  • Move beyond marketing your products/apps/services and focus on experience marketing
  • Empower today’s digitally connected consumer by capturing attention, maintaining attention and creating buzz
  • Understand why influencer marketing in 2019 requires much more than a celebrity posting an orange tile and how every business can leverage influencer marketing at scale
  • Spend more time understanding your customer while embracing the importance of transparency and authenticity in good times and when things go up in flames!
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

Why 80% of Marketers are Failing with Display, and How to Fix it Fast!

  • Evian Moreno, Genius Monkey
  • Evian Moreno
  • Better understand your customers’ journeys, and how they should be applied to your strategy
  • Recognize how display advertising fits into your overall marketing strategy
  • Utilize Google Analytics and other tools to measure the metrics that matter
  • Optimize your ad spend and improve your ROI
  • Paid Advertising
  • Strategy

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Execute on six tactics that have been statistically proven to increase qualified lead volume
  • Avoid four widely implemented tactics that simply do not work
  • Analyze your current marketing efforts with a list of questions that will spark your journey towards repeatable and scalable growth
  • B2B
  • Conversion
  • Data
  • Strategy

Building Effective Email and List Building Programs in the Wake of GDPR

  • Cory LaGrange, BBR
  • Cory LaGrange
  • Understand how GDPR affects your organization and your marketing programs
  • Debunk the myths surrounding GDPR and marketers in the US
  • Audit your current email, messenger and remarketing lists for GDPR compliance
  • Evaluate your current list building practices for common pitfalls and make appropriate changes
  • B2B
  • Email Marketing

11:45 am - 12:15 pm

Building and Growing an Employee Advocacy Program

  • Casey Hall, LumberjackSocial
  • Casey Hall
  • Properly train and effectively recruit employees for an employee advocacy program
  • Building a content strategy for your employee advocates
  • Measure and optimize the results of your employee advocacy program for your business
  • B2B
  • B2C
  • Content Marketing
  • Measurement
  • Social Media

Make Podcasting Your Most Powerful Form of Content Marketing

  • Carey Green, PodcastFastTrack.com
  • Carey Green
  • Know without a doubt if podcasting is a good fit for you / your brand
  • Have a clear road map of the topics and value you will provide to your podcast listeners
  • Position your PR or marketing agency in the middle of the podcast money flow
  • B2B
  • Content Marketing
  • Conversion
  • Social Media
  • Strategy

Four Automated Email Series That Get Serious Results

  • Akerho Oghoghomeh, CM Group
  • Akerho Oghoghomeh
  • Produce 18x more revenue through content nurturing
  • Send personalized content based on specific user actions
  • Increase profits by 30% with behavioral emails
  • B2B
  • B2C
  • Conversion
  • Email Marketing
  • Measurement

Managing Online Reviews to Drive Sales

  • Kent Lewis, Anvil Media Inc
  • Kent Lewis
  • Impact your brand’s public sentiment in a positive manner
  • Create a playbook for managing and responding to both positive and negative online reviews
  • Leverage positive reviews and experiences to grow your business
  • Branding
  • Strategy

12:30 pm - 1:45 pm

Building A Brand with Outrageous Marketing

Keynote
  • Scott Dikkers, The Onion
  • Scott Dikkers

The Onion’s co-founder and longest-serving editor-in-chief tells the story of how a scrappy group of college dropouts with no marketing budget created a worldwide comedy brand. He introduces the colorful characters behind The Onion’s success, shares insights about “outrageous marketing” that can apply to any organization, and reveals the pro tip for effectively “crossing the line” by using edgy content to offend everyone yet no one.

2:00 pm - 2:30 pm

How Brands Can Harness the Power of Instagram Stories

  • Quinn Tempest, Digital Strategy & Design Consultant
  • Quinn Tempest
  • Understand why you should create a unique Story strategy and how to do just that
  • Explore tools, formats, and Story engagement opportunities you should know
  • Employ strategies to drive conversions and generate leads right from Stories
  • Strategically plan your Instagram marketing editorial calendar
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Video Marketing

Data is Sexy… Let Me Prove It: How to Use Consumer Data to Drive Your Marketing Strategy

  • James Simpson, dotdigital
  • James Simpson
  • Put consumer data at the heart of your online customer experience
  • Avoid some of the most common pitfalls of a non-datacentric approach
  • Increase online revenue and customer satisfaction by using what you already have
  • B2C
  • Conversion
  • Data

Website Migration: What to Do Pre, During and Post

  • John Triplett, Vertical Measures
  • John Triplett
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • SEO & Search
  • Strategy
  • UX & Design

Sound, Search and Semantics

  • Upasna Gautam, CNN
  • Upasna Gautam
  • Understand the two fundamental parts of Google’s Automatic Speech Recognition (ASR): how sound is processed and how speech modeling is conducted
  • Know exactly what the four metrics Google uses to track the quality of the system are
  • Apply given tactics on how to target content by searcher need states to your own strategy
  • Emerging
  • SEO & Search
  • Strategy

2:40 pm - 3:10 pm

Rehearse for Real Time: Preparing for the Moments That Make Content Great

  • Lauren Teague, Convince & Convert
  • Lauren Teague
  • Scale a team of one to many for live content coverage
  • Identify which channels align with the right content to tell your story
  • Plan your content playbook for cohesive storytelling across any event
  • Effectively practice and rehearse your playbook ahead of going live
  • B2B
  • B2C
  • Content Marketing
  • Social Media

Analytics for Agencies: Processes to Become the Purveyors of Truth

  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema
  • Prepare and utilize the five key documentation resources at the core of the most venerated analytics practices
  • Produce eye-opening reports designed specifically for your client audience(s)
  • Roll out a systematic process for mining data and unearthing juicy insights
  • Understand what to look for when hiring your next agency analyst
  • B2B
  • B2C
  • Data
  • Measurement

Not Everyone Can be a “Leather Pants Person,” and Other Branding Lessons

  • Jiffy Iuen, Frank Collective
  • Jiffy Iuen
  • Understand what it takes for branding to ring true in the modern brand landscape
  • Evaluate your organization’s branding and expression, what works, and what could improve
  • Apply best practices for branding and avoid common pitfalls into “blanding”
  • B2B
  • B2C
  • Branding
  • Strategy

Breaking Through the Feed Clutter with Dynamic Creative in B2B

  • Chris Apaliski, Hearts & Science
  • Chris Apaliski
  • Plan for dynamic campaigns between creative and media teams and manage proper communication between all stakeholders
  • Understand the fundamental differences between DCO for display and social
  • Take a new approach to your marketing funnel and retargeting campaigns
  • Better craft user personas based off the data signals resulting from your dynamic campaigns
  • B2B
  • Conversion
  • Data
  • Paid Advertising
  • Social Media
  • UX & Design

3:20 pm - 3:50 pm

Design Tips for Better Data Storytelling

  • Tim Degner, Nike
  • Tim Degner
  • Build a process & method for more successful data visualization designs
  • Become more aware of the process of critical thinking & visual analysis
  • Understand how layering in relevant contextual data helps your audience
  • Create a new understanding of interpreting data and incorporating your most valuable data sets into your content strategy
  • B2C
  • Content Marketing
  • Data
  • UX & Design

The Era of the Social Brand Troll: How We Got Here and What You Should Do

  • Obele Brown West, Weber Shandwick
  • Obele Brown West
  • Understand the impact of social “troll” marketing on consumers and public sentiment
  • Use specific criteria to evaluate whether this form of social connection is right for your company
  • Gain clarity on what contributes to valuable “human” relationships and engagement on social
  • Branding
  • Social Media
  • Strategy

An Actionable Workflow for Identifying and Analyzing Search Competitors

  • Andrew Ramm, Amazon
  • Andrew Ramm
  • Identify your competitors in search, and benchmark your site against those competitors
  • Pinpoint competitors’ successful search tactics
  • Find untapped keyword opportunities in your niche
  • Discover the content that authoritative sites want to link to most
  • Content Marketing
  • SEO & Search
  • Strategy

3:50 pm - 4:50 pm

Closing Reception

Before you say adieu…join us for a last hurrah. Have a final toast to your new chums, and cheer each other on as you go out to use your new marketing powers and ideas for good. Sadly, DS is over for this year, but applying all your new digital marketing knowledge and insight is only just beginning!

Join us at Digital Summit Portland 2020