Header Image

Agenda

Session Filters

Day 1 Tuesday, June 11

8:30 am - 12:30 pm

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

AM Workshop
  • John Triplett, Vertical Measures
  • John Triplett
  • Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
  • Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
  • Build an audience that you own, not rent, and prove the value it creates for your organization
  • Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • SEO & Search
  • Strategy

How to Hack Facebook’s Algorithm Changes

AM Workshop
  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Know the types of content Facebook gives preferential treatment to
  • Implement strategies for boosting organic Facebook reach and engagement
  • Go outside of the box with tips and tricks to optimize how you post on Facebook
  • Create a valuable checklist to help you reclaim your fans on Facebook
  • Go beyond Facebook with ads to reach targeted buyers
  • Replicate engagement secrets implemented by the world’s leading brands and creators
  • Optimize engagement & click-through rates on posts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Conversion
  • Paid Advertising
  • Social Media

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email Marketing
  • Measurement
  • Strategy
  • UX & Design

Main Conference

1:15 pm - 2:15 pm

Are We There Yet?

Keynote
  • David Shing, Oath
  • David Shing

2:30 pm - 3:00 pm

Seven Psychological Triggers Every Marketer Should Master

  • Daniel Codella, Wrike
  • Daniel Codella
  • Effectively wield seven of the most powerful psychological triggers to influence your audiences
  • Identify specific ways to improve your messaging to be more effective and impactful
  • Quickly build trust with existing and potential customers
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Strategy

What Brands Need to Know About Amazon Alexa and Building for Voice

  • Noelle LaCharite, Microsoft
  • Noelle LaCharite
  • Understand Alexa and the opportunity it offers to brands
  • Use best practices for designing voice user interfaces (VUI)
  • Follow a blueprint for implementing this in your next campaign
  • B2C
  • Content Marketing
  • Emerging
  • SEO & Search

Build a Loyal Base of Listeners: B2B Podcasting

  • Promote your podcast more effectively via 5 key tips
  • Produce a show that leads to a loyal subscriber base
  • Leverage a set of tools and apps that will help you promote and produce a professional B2B podcast
  • Conversion
  • Customer Experience
  • Data

3:15 pm - 3:45 pm

Culture is King: Why Investing in a Good Culture Makes a Great Brand

  • Matthew Clyde, Ideas Collide
  • Matthew Clyde
  • Use and identify the right culture formula for your organization to develop a strategic, culture-first brand
  • Invest in a new, modern branding that connects your people to a strong purpose and vision
  • Connect your business values to the power of storytelling inspiration that motivates and drives action
  • Apply business case studies from Fortune 100 to small start-ups to further transform a new and improved level of brand marketing
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Social Media
  • Strategy

Play Before Pixels: Rapid V/AR Concept Prototyping

  • Saara Kamppari-Miller, Intel
  • Saara Kamppari-Miller
  • Build rapid low-fidelity prototypes of VR or AR experiences using low-tech materials
  • Capture and share your VR or AR concepts using your phone
  • Use your business cards for emergency rapid VR or AR prototyping
  • B2B
  • B2C
  • Conversion
  • Emerging

Digital Reputation Management and Social Media

  • Casey Hall, LumberjackSocial
  • Casey Hall
  • Effectively audit your existing social media footprint
  • Utilize best practices for deleting or gaining control of “rogue accounts”
  • Develop an application and approval process for new accounts
  • Monitor and take appropriate action on messages that create reputational risk
  • B2B
  • B2C
  • Social Media
  • Strategy

4:00 pm - 4:30 pm

Tips, Tools, and Tactics for More Successful Content

  • Use a free template to improve/speed up keyword research specifically for content creation
  • Explore new tools in the industry to help with content creation
  • Use data to produce content your audience will want
  • Examine the human algorithm and its effect on content marketing strategy
  • B2B
  • B2C
  • Content Marketing
  • Data

SEO Quick Wins: 20% of Actions for 80% of Results

  • Execute on the 20% of transformative actions that lead to 80% of your organic search results
  • Perform a quick, simple and action-oriented SEO audit to prioritize your content, backlink and technical strategies
  • Design a winning SEO game plan that will not break the bank
  • Implement an agile and inclusive SEO process
  • Adapt to recent Google changes and position your strategy ahead of the evolving algorithm (and the competition)
  • B2B
  • B2C
  • Content Marketing
  • SEO & Search

Adjust Your Marketing Strategy to Fit in a Mobile-First World

  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
  • B2B
  • B2C
  • Mobile Marketing
  • Strategy

4:45 pm - 5:15 pm

Three Actionable Ways to Amplify Video Marketing Success on Social Media

  • Incorporate a data-centric approach to amplifying social & brand marketing initiatives with video
  • Understand the strategy behind creating thumb-stopping video content for Facebook, Instagram and YouTube
  • Develop a daily video marketing strategy that reaches specific audiences, and creates measurable impact
  • Walk away with a playbook full of fresh insights on video marketing and the platforms on which you should focus
  • B2B
  • B2C
  • Data
  • Social Media
  • Video Marketing

Data That Drives Email Marketing Relevance… and Revenue

  • Determine if/which of your data ready is to power your email marketing program
  • Choose data to use in email that impacts the bottom line, a.k.a. bolsters email ROI
  • Integrate multiple data sources, from easy plug-ins to robust data power tools
  • B2B
  • B2C
  • Data
  • Email Marketing

UX Meets MBA: A Designer Goes to Business School

  • McLean Donnelly, The Makery Group
  • McLean Donnelly
  • Articulate the ROI of improved customer experiences
  • Build strategic plans that include customer and business outcomes
  • Teach creatives to use business metrics in their everyday work
  • Strategy
  • UX & Design

Re-Engagement that Rocks: Strategies & Tips from Simple to Sophisticated

  • Jen Capstraw, Iterable
  • Jen Capstraw
  • Understand the steps in the lifecycle that warrant re-engagement campaigns
  • Replicate best-in-class examples of re-engagement in action
  • Implement can’t-miss tips that get clicks among disengaged subscribers
  • Conversion
  • Email Marketing
  • Mobile Marketing
  • Paid Advertising
  • Social Media
  • Strategy

5:15 pm - 6:30 pm

Opening Reception

Get your networking on! Our opening reception is a great opportunity to make new industry connections and reconnect with old friends too. Hoist a beverage or two while you reflect on today’s awesome content. Mingle with onsite exhibitors, speakers, and fellow attendees to talk shop about your biggest marketing challenges, while having some fun in the process.

Day 2 Wednesday, June 12

8:30 am - 9:00 am

The New Era of V-Commerce: What Marketers Need to Know About the Voice Assistant Revolution

Keynote
  • Meg Goldthwaite, NPR
  • Meg Goldthwaite

9:15 am - 9:45 am

Humanizing Your Digital Marketing So People Connect with Your Brand

  • Sharon Gordon, Verizon Wireless
  • Sharon Gordon
  • Understand why the human element is key to your digital efforts now more than ever
  • Get an overview of new technologies (including AI, AR, VR, 5G & Big Data) and how they impact personalization—you’ll see brand examples as well
  • Understand how to use personalization in social media to connect with your customers
  • Formulate your own ideas for cross-channel humanized messaging
  • B2B
  • B2C
  • Branding
  • Data
  • Emerging
  • Social Media

SEO vs. Brand Voice: Choosing the Right Words

  • Set priorities for digital copy based on your brand’s voice
  • Turn your SEO strategy into a key tool for building brand value
  • Balance two distinct skill sets: writing for search, and writing for brand
  • Create more cohesion between the terms people search for and the way you talk about what you offer
  • B2B
  • B2C
  • Content Marketing
  • SEO & Search
  • Strategy

Email Accessibility: How to Truly Captivate, Communicate and Connect with every Subscriber

  • Understanding of why accessibility within the digital ecosystem is so important
  • Discuss how temporary and permanent disabilities impact digital experiences
  • Make simple HTML code enhancements that will drastically improve email and landing page accessibility
  • Use best practices to design creative in which key messages are not missed
  • Content Marketing
  • Email Marketing
  • Measurement
  • Mobile Marketing
  • UX & Design

Creating a Podcast Content Strategy for Your Brand

  • Develop a podcast format and frequency that meets your objectives and listener needs
  • Leverage competitive research, industry insights and partners to uplevel your podcast content
  • Incorporate elements that maximize visibility for your content
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Strategy

10:00 am - 10:30 am

Getting the Green Light: How to Build Content That People Say YES To

  • Tamsen Webster, The Red Thread
  • Tamsen Webster
  • Analyze your content for the “red lights” that lead to “NO”
  • Identify the five key concepts every piece of content needs to get a “YES” (and know how to find them in your own)
  • Organize your content so it feels like story, even if it isn’t one (and keeps your audience hanging on every word)
  • B2B
  • B2C
  • Content Marketing
  • Conversion

Align Paid Search and Social Across the Customer Journey

  • Develop the most effective, actionable cross-channel marketing strategy for your business needs
  • Leverage audiences across Google and Facebook better, and with more confidence
  • Implement a new attribution model to properly credit each touch point
  • Measure top-line ROI and incremental lift of a unified program
  • SEO & Search
  • Social Media

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Execute on six tactics that have been statistically proven to increase qualified lead volume
  • Avoid four widely implemented tactics that simply do not work
  • Analyze your current marketing efforts with a list of questions that will spark your journey towards repeatable and scalable growth
  • B2B
  • Conversion
  • Data
  • Strategy

11:00 am - 11:30 am

Fyre Festival: 10 Marketing Lessons Your Business Can Leverage

  • Brian Fanzo, iSocialFanz
  • Brian Fanzo
  • Move beyond marketing your products/apps/services and focus on experience marketing
  • Empower today’s digitally connected consumer by capturing attention, maintaining attention and creating buzz
  • Understand why influencer marketing in 2019 requires much more than a celebrity posting an orange tile and how every business can leverage influencer marketing at scale
  • Spend more time understanding your customer while embracing the importance of transparency and authenticity in good times and when things go up in flames!
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

Trigger Emails Made Simple

  • Understand, and recognize how trigger emails are different from your other marketing emails
  • Collaborate with your development team more effectively to keep those emails updated
  • Develop a specific strategy to organize your email workflow
  • Create a sense of order amongst the chaos
  • B2B
  • B2C
  • Email Marketing
  • Strategy

Five Reports Every Marketer Needs to Master in Google Analytics

  • Colleen Harris, CDK Global
  • Colleen Harris
  • Understand the five most common reports in Google Analytics plus tricks on how to diagnose data issues for your website using Google Analytics
  • Leverage segments in Google Analytics to understand user engagement and the importance of setting up goals for your business
  • Utilize Google Data Studio to make reports that can highlight user engagement, and customer funnels while automating all of your reporting
  • B2B
  • B2C
  • Data
  • Measurement

11:45 am - 12:15 pm

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

Mobile: Why Customers Are Addicted (And What Marketers Can Do About It)

  • See how mobile has changed the way customers shop and what marketers can do about it
  • Understand the psychology to what makes mobile (and the content on it) so addictive
  • Add marketing tactics to your toolkit to help you better reach (and convert) your customers
  • Better position mobile media as a revenue-generating channel within your media mix
  • Mobile Marketing
  • Strategy

Make Podcasting Your Most Powerful Form of Content Marketing

  • Carey Green, PodcastFastTrack.com
  • Carey Green
  • Know without a doubt if podcasting is a good fit for you / your brand
  • Have a clear road map of the topics and value you will provide to your podcast listeners
  • Take the first steps to launching your podcast in the next 4 weeks
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Social Media
  • Strategy

12:30 pm - 1:45 pm

Lunch Keynote | Scott Dikkers, Founder, The Onion

Keynote
  • Scott Dikkers, The Onion
  • Scott Dikkers

2:00 pm - 2:30 pm

How Brands Can Harness the Power of Instagram Stories

  • Quinn Tempest, Digital Strategy & Design Consultant
  • Quinn Tempest
  • Understand why you should create a unique Story strategy and how to do just that
  • Explore tools, formats, and Story engagement opportunities you should know
  • Employ strategies to drive conversions and generate leads right from Stories
  • Strategically plan your Instagram marketing editorial calendar
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Video Marketing

Website Migration: What to Do Pre, During and Post

  • John Triplett, Vertical Measures
  • John Triplett
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • SEO & Search
  • Strategy
  • UX & Design

Sound, Search and Semantics

  • Upasna Gautam, Ziff Davis
  • Upasna Gautam
  • Understand the two fundamental parts of Google’s Automatic Speech Recognition (ASR): how sound is processed and how speech modeling is conducted
  • Know exactly what the four metrics Google uses to track the quality of the system are
  • Apply given tactics on how to target content by searcher need states to your own strategy
  • Emerging
  • SEO & Search
  • Strategy

2:40 pm - 3:10 pm

Social & Statistics, Not Your Average Metrics Discussion

  • Lauren Teague, Convince & Convert
  • Lauren Teague
  • Understand why all social media data should not be valued equally
  • Assign weighted factors to key data points based on your business priorities
  • Determine the quality of your engagements, not just the quantity
  • B2B
  • B2C
  • Data
  • Measurement
  • Social Media

Breaking Through the Feed Clutter with Dynamic Creative in B2B

  • Chris Apaliski, Hearts & Science
  • Chris Apaliski
  • Plan for dynamic campaigns between creative and media teams and manage proper communication between all stakeholders
  • Understand the fundamental differences between DCO for display and social
  • Take a new approach to your marketing funnel and retargeting campaigns
  • Better craft user personas based off the data signals resulting from your dynamic campaigns
  • B2B
  • Conversion
  • Data
  • Paid Advertising
  • Social Media
  • UX & Design

How to Rock SEO in a Machine Learning World

  • Understand the massive change SEO is going through
  • Know what moves the needle in SEO and what doesn’t
  • Create content that gets organic traffic
  • Comprehend the central role user behavior plays in SEO
  • B2B
  • B2C
  • Emerging
  • SEO & Search

Better Than The Newsletter: Eight Ways to Deliver Relevance with Email Marketing

  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema
  • Utilize email marketing to fortify customer relationships with timely announcements, meaningful introductions, cross-sell opportunities and win-back campaigns
  • Implement a self-segmentation strategy in which subscribers convey what’s most important to them
  • Reap the benefits of a well-planned educational on-boarding series
  • Understand where to start when crafting effective email nurture campaigns
  • B2B
  • B2C
  • Content Marketing
  • Email Marketing

3:20 pm - 3:50 pm

Design Tips for Better Data Storytelling

  • Tim Degner, Nike
  • Tim Degner
  • Build a process & method for more successful data visualization designs
  • Become more aware of the process of critical thinking & visual analysis
  • Understand how layering in relevant contextual data helps your audience
  • Create a new understanding of interpreting data and incorporating your most valuable data sets into your content strategy
  • B2C
  • Content Marketing
  • Data
  • UX & Design

An Actionable Workflow for Identifying and Analyzing Search Competitors

  • Andrew Ramm, Amazon
  • Andrew Ramm
  • Identify your competitors in search, and benchmark your site against those competitors
  • Pinpoint competitors’ successful search tactics
  • Find untapped keyword opportunities in your niche
  • Discover the content that authoritative sites want to link to most
  • Content Marketing
  • SEO & Search
  • Strategy

3:50 pm - 4:50 pm

Closing Reception

Before you say adieu…join us for a last hurrah. Have a final toast to your new chums, and cheer each other on as you go out to use your new marketing powers and ideas for good. Sadly, DS is over for this year, but applying all your new digital marketing knowledge and insight is only just beginning!

Join us at Digital Summit Portland 2019