Agenda

Day 1 Thursday, August 13

8:30am - 12:30pm

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

AM Workshop
  • John Triplett, Investis Digital
  • John Triplett

Become an SEO Rockstar: Actionable Strategies, Tactics & Tools

AM Workshop
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Women of Email
  • Jen Capstraw

1:15pm - 2:15pm

Opening Keynote

Keynote

2:30pm - 3:00pm

A Proven Approach to Building Loyal Relationships with Online Communities

  • Dan Hinmon, Mayo Clinic
  • Dan Hinmon

The Power of Visual Search: Nail Your Marketing Campaign Without Words!

  • Andrea Gagliano, Getty Images
  • Andrea Gagliano

Humanization Is the New Personalization

  • Jen Capstraw, Women of Email
  • Jen Capstraw

3:15pm - 3:45pm

Accelerating Your Sales Cycle: 8 Ways to Use Viral Marketing to Close Deals Faster

  • Ben Kaplan, PR Hacker
  • Ben Kaplan

Mindset Shift: Driving Customer Centricity in the Age of 5G & the Digital Economy

  • Phil Burrows, Verizon
  • Phil Burrows

A Balanced Attack: Creating and Enhancing a Communication Skill Set in the Workplace

Be a Chief Content Officer: How to Become the Key Storyteller for your Brand, Team and Career

  • Matthew Clyde, Ideas Collide
  • Matthew Clyde

4:00pm - 4:30pm

2020 Vision: 5 Trends for Innovative Business Decisions

  • Christi Olson, Microsoft
  • Geoffrey Colon, Microsoft
  • Christi Olson
  • Geoffrey Colon

Design Tips for Better Data Storytelling

  • Tim Degner, Nike
  • Tim Degner

Marketing BS: Understanding What Really Works in Marketing

  • Edward Nevraumont, Warburg Pincus LLC
  • Edward Nevraumont

4:45pm - 5:15pm

#BrandTwitter: Become Worth Following on Twitter

  • Kerrie Smith, Twitter
  • Kerrie Smith

How to Build Brands and Create Messaging For Your Female Customers

Preparing for the Voice Revolution

  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein

Marketing Analytics: The Only Question You Need to Answer to Improve Campaign ROI

  • Matt Hertig, Alight Analytics
  • Matt Hertig

5:15pm - 6:30pm

Opening Reception

Reception

6:30pm - 8:00pm

Pantheon After Party

Reception

Day 2 Friday, August 14

8:15am - 8:45am

Storytelling Secrets: How To Go Viral In 2020

Keynote
  • Jon Youshaei, Instagram
  • Jon Youshaei

9:00am - 9:30am

Customer Experience as the Lever to Drive Growth and Elevate Your Demand Marketing Success

  • Lauren Goldstein, ANNUITAS
  • Lauren Goldstein

The Dual Funnel: Why Traditional Marketing Should Feed Your ABM Model

  • Cameron Schiller, Fiverr
  • Cameron Schiller

9:45am - 10:15am

How To Grow Your Pipeline When Everything Else Has Failed

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth

Website Migration: What to do Pre, During and Post

  • John Triplett, Investis Digital
  • John Triplett

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

  • Carlos Gil, Gil Media Co.
  • Carlos Gil

10:30am - 11:00am

Humanization Is the New Personalization: Driving Growth With Good

Marketing Through Emotion and Sentiment

  • Robert G. Alberino, 8th with 49ers
  • Robert G. Alberino

A Marketer’s Guide to Voice in 2020: Stay Competitive and Increase Customer Engagement

  • Nick Myers, RedFox AI
  • Nick Myers

11:30am - 12:00pm

‘Data-Driven Marketing’ is So Last Decade: Must-Have Frameworks for Delivering Value in 2020

  • Daniel Codella, Sigma Computing
  • Daniel Codella

Reduce, Reuse and Recharge Your Revenue With Strategic Video & Content Marketing

The Anatomy of Engaging, Strategic, Thumb-Stopping Instagram Stories

  • Quinn Tempest, Create Your Purpose℠
  • Quinn Tempest

12:15pm - 12:45pm

How to Build Bridges Between Departments for SEO Success

  • Dave Rohrer, NorthSide Metrics
  • Dave Rohrer

The Pillars of Marketing Your Brand in the Digital Age

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein

The Era of the Social Brand Troll: How We Got Here and What You Should Do

1:00pm - 2:00pm

Lunch Keynote

2:15pm - 2:45pm

Beyond Personalization: Deliver Authentically Human Emails that Deliver Meaningful Results

Avoid Being Swamped by the Data Tsunami: Create Actionable Insights Instead

  • Sarah Bond, Lucky Orange
  • Sarah Bond

Capitalizing on the Experience Economy

  • Anne Gherini, Affinity
  • Anne Gherini

2:55pm - 3:25pm

Three Keys to Mastering B2B Email Like a Jazz Musician

20 Crazy Effective Methods for Increasing Your Conversions

  • Tom Shapiro, Stratabeat
  • Tom Shapiro

Say Anything: Creating Engaging, Findable Content for B2B Audiences

  • Dave Meyer, BizzyWeb
  • Dave Meyer

3:35pm - 4:05pm

B2B Account Based Marketing: Align Your Digital Marketing for Sales Success

  • Bob Tripathi, Digital Sparx Marketing
  • Bob Tripathi

Building Revenue and Managing Your Brand on Amazon: Best Practices

  • Kent Lewis, Anvil Media Inc
  • Kent Lewis

How to Drive Organic SEO Growth Through PR-Focused Campaigns

  • Mike Krau, 2U, Inc.
  • Mike Krau

4:15pm - 4:45pm

It’s More Than Data: We’ve Been Doing Content Strategy Wrong

  • Paxton Gray, 97th Floor
  • Paxton Gray

4:45pm - 5:15pm

Closing Reception

Reception