After this session, you’ll be able to:

• Easily find engaging content for your social media calendar
• Reach more potential customers without spending as much of your budget
• Predict which posts may drive the most engagement before publishing them

After this session, you’ll be able to:

• Secure social buy-in from executives for a social media activation
• Develop a social media content strategy for your executives
• Create a process for management or support of executive social media deployment

After this session, you’ll be able to:

• Understand the additional signals involved with Local SEO
• Optimize both on-site and off-site signals to influence local search rankings
• Optimize Google My Business for better visibility and better first impressions with customers

After this session, you’ll be able to:

• Apply the “Know Your Customer” (KYC) operating model and increase efficiencies and effectiveness
• Apply a step-by-step approach for A/B testing, planning and execution
• Create a roadmap for future-proofing digital initiatives within your organization
• Implement best practices based on outcome-focused client case studies demonstrating the four pillars in action

After this session, you’ll be able to:

• Identify the best use cases for GIFs
• Produce a creative brief for GIF design
• Use GIPHY to publish and discover GIFs

After this session, you’ll be able to:

• Produce a podcast for your company’s brand that builds a community based on trust, shared interest, and genuine connection
• Incorporate podcasts in your content marketing strategy and learn tactics for repurposing audio content
• Successfully distribute your podcast content to grow your community, increase listenership, and boost brand affinity

After this session, you’ll be able to:

• Discover specific ways marketers can join in on the fun of the gaming future
• Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
• Understand the marketing value of NFTs and what action steps to take in this space

After this session, you’ll be able to:

• Understand how emotion impacts purchase decisions, sales, and customer loyalty
• Implement emotional awareness into your brand strategy
• Define and track KPIs related to emotional brand messaging

After this session, you’ll be able to:

• Discover the key cognitive biases and conversion triggers that affect your website visitors’ decision making
• Replicate examples from some of the most successful brands to master the key principles of website persuasion
• Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
• Use content to position your brand as a trusted authority in your field to reduce friction

After this session, you’ll be able to:

• Replicate strategies to start a cultural tidal wave with a limited or virtually no budget, using a case study from Adult Swim
• Use pop culture to sell your marketing ideas and get invited to the meetings that matter
• Implement methods to get the maximum buzz with minimal resources using the power of pop culture

After this session, you’ll be able to:

• Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
• Develop industry-leading strategies for engaging customers as a “”marketing savage””
• Create content that converts without going for the sale right away
• Know how to use TikTok effectively to build community and brand awareness
• Implement best practices from notable organizations, including Wendy’s and others

After this session, you’ll be able to:

• Understand the recent changes by Google and how to be compliant with these new standards
• Create a targeted content strategy aimed at driving relevant organic traffic, as well as improve your authority and trust within Search Engines
• Improve your overall user experience and core vitals to thrive with the ongoing 2021 Page Experience Update

After this session, you’ll be able to:

• Perfectly understand and compare channel level performance using the Customer Lifetime Value to Customer Acquisition (LTV:CAC) formula
• Boldly identify and emotionally connect with your exact persona at your ideal accounts
• Correctly leverage 1st party data for campaign success
• Aggressively grow pipeline revenue via gift giving and psychology

After this session, you’ll be able:

• Apply tactics to improve existing automated email campaigns
• Develop new automated email campaigns to build for your subscribers
• Determine what analytics/metrics to use for automated email campaigns

After this session, you’ll be able to:

• Extract the value that comes with immersing yourself in social platforms and the conversations happening around your brand
• Determine how, where and when you should tap into social conversations (and most importantly, when you shouldn’t)
• Build a non-bias analysis on social conversation and turn it into actionable items

After this session, you’ll be able to:

• Include platforms like Pinterest and YouTube in your SEO strategy and understand the benefits of doing so
• Develop and leverage content for YouTube and Pinterest via competitive keyword research and data optimization
• Know which free and paid tools to leverage for keyword research

After this session, you’ll be able to:

• Beat your Goliath competitors using tactics they can’t deploy
• Analyze your audience in more effective ways to increase content success
• Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content

After this session, you’ll be able to:

• Understand important updates surrounding paid and organic search, and privacy/data
• Be more purposeful and impactful with your search campaigns
• Make your search marketing efforts more inclusive
• Adapt your SEM to a cookieless world

After this session, you’ll be able to:

• Create content that *actually* elicits engagement
• Keep your editorial calendar organized + strategic
• Stop ghosting your audience and show up consistently
• Simplify your content creation process

After this session, you’ll be able to:

• Implement best practices for audio creation
• Incorporate audio as a core element of your marketing strategy
• Use silence to fuel your creativity
• Uncover the most impactful audience and cultural insights to develop creative ideas
• Introduce brainstorming techniques to use with your team

After this session, you’ll be able to:

• Recognize common social content missteps and apply creative alternatives
• Utilize key elements of compelling, high-performing content
• Increase awareness for value-added vs self-promotional content
• Implement practical tools and methods to get better results

After this session, you’ll be able to:

• Understand what your adjusted marketing budget should look like in 2022
• Evaluate content suggestions you can use for the new user’s journey
• Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
• Reframe your thinking to engage better with consumers

After this session, you’ll be able to:

• Understand the key NFT benefits and challenges faced by brands and marketers
• Apply best practices from current examples of NFT brand campaigns
• Implement core strategies for campaigns to help create your own NFT roadmap

After this session, you’ll be able to:

• Understand how the left and right hemispheres of our brains evolved to perform distinctly different tasks, and apply these insights to improve your social media strategy
• Apply best practices to generate mass fanaticism on social media and re-evaluate tactics that fail to drive basic engagement
• Balance moments of surprise and novelty with brand consistency
• Model optimal first impressions and maximize audience engagement

After this session, you will be able to

• Build environments where people are empowered to take ownership over their work, leading to better and more innovative customer experience outcomes
• Promote agility by prioritizing work based on user needs, business goals, and technology
• Create minimal viable products and iterate from them
• Identify and avoid pitfalls that affect your team’s success

After this session, you’ll be able to:

• Understand the role of measurement strategy
• Provide performance focused leadership to marketing teams
• Understand the evolving role of analytics thinking in digital experience planning
• Build a measurement strategy using specific tools and techniques