After this session, you’ll be able to:

• Easily find engaging content for your social media calendar
• Reach more potential customers without spending as much of your budget
• Predict which posts may drive the most engagement before publishing them

After this session, you’ll be able to:

• Secure social buy-in from executives for a social media activation
• Develop a social media content strategy for your executives
• Create a process for management or support of executive social media deployment

After this session, you’ll be able to:

• Understand the additional signals involved with Local SEO
• Optimize both on-site and off-site signals to influence local search rankings
• Optimize Google My Business for better visibility and better first impressions with customers

After this session, you’ll be able to:

• Get access to worksheets and rubrics to make the agency search easier
• More quickly find Statement of Work (SOW) Alignment that will increase the likelihood of success
• Gain tools to extract as much value from the agency relationship as possible

After this session, you’ll be able to:

• Apply the “Know Your Customer” (KYC) operating model and increase efficiencies and effectiveness
• Apply a step-by-step approach for A/B testing, planning and execution
• Create a roadmap for future-proofing digital initiatives within your organization
• Implement best practices based on outcome-focused client case studies demonstrating the four pillars in action

After this session, you’ll be able to:

• Identify the best use cases for GIFs
• Produce a creative brief for GIF design
• Use GIPHY to publish and discover GIFs

After this session, you’ll be able to:

• Produce a podcast for your company’s brand that builds a community based on trust, shared interest, and genuine connection
• Incorporate podcasts in your content marketing strategy and learn tactics for repurposing audio content
• Successfully distribute your podcast content to grow your community, increase listenership, and boost brand affinity

After this session, you’ll be able to:

• Rethink your approach to customer relationships by understanding the shared economy’s impact on marketers
• Identify new consumer behaviors
• Better connect to tomorrow’s audience

This session is for experienced marketers looking to better understand the consumer mindset driving the spike in shared economy and looking for creative ways to implement collaborative experiences to create a more intimate relationship between brand and consumer.

After this session, you’ll be able to:

• Discover specific ways marketers can join in on the fun of the gaming future
• Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
• Understand the marketing value of NFTs and what action steps to take in this space

After this session, you’ll be able to:

• Understand how emotion impacts purchase decisions, sales, and customer loyalty
• Implement emotional awareness into your brand strategy
• Define and track KPIs related to emotional brand messaging

After this session, you’ll be able to:

• Understand and apply the foundations of alignment to improve your marketing
• Start mapping customer motivations that drive behavior and take the first step towards aligning to outcomes
• Uncover new ways to align with the right customers, gaining insight into the jobs to be done, and strengthen your value proposition

After this session, you’ll be able to:

• Discover the key cognitive biases and conversion triggers that affect your website visitors’ decision making
• Replicate examples from some of the most successful brands to master the key principles of website persuasion
• Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
• Use content to position your brand as a trusted authority in your field to reduce friction

After this session, you’ll be able to:

• Form deeper customer relationships by understanding how organic user-driven movements start and evolve in online communities
• Apply brand tactics to engage organic online communities
• Adapt your strategy for online communities based on their fundamental differences from social feeds

After this session, you’ll be able to:

• Replicate strategies to start a cultural tidal wave with a limited or virtually no budget, using a case study from Adult Swim
• Use pop culture to sell your marketing ideas and get invited to the meetings that matter
• Implement methods to get the maximum buzz with minimal resources using the power of pop culture

After this session, you’ll be able to:

• Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
• Develop industry-leading strategies for engaging customers as a “”marketing savage””
• Create content that converts without going for the sale right away
• Know how to use TikTok effectively to build community and brand awareness
• Implement best practices from notable organizations, including Wendy’s and others

After this session, you’ll be able to:

• Understand the recent changes by Google and how to be compliant with these new standards
• Create a targeted content strategy aimed at driving relevant organic traffic, as well as improve your authority and trust within Search Engines
• Improve your overall user experience and core vitals to thrive with the ongoing 2021 Page Experience Update

After this session, you’ll be able to:

• Perfectly understand and compare channel level performance using the Customer Lifetime Value to Customer Acquisition (LTV:CAC) formula
• Boldly identify and emotionally connect with your exact persona at your ideal accounts
• Correctly leverage 1st party data for campaign success
• Aggressively grow pipeline revenue via gift giving and psychology

After this session, you’ll be able:

• Apply tactics to improve existing automated email campaigns
• Develop new automated email campaigns to build for your subscribers
• Determine what analytics/metrics to use for automated email campaigns

After this session, you’ll be able to:

• Apply clear techniques on how to approach funny content as we leave a lockdown weary world
• Understand how to approach your own brand or product identity to properly assess the direction of your content
• Implement tactics to best address the positive and spin the negatives of your brand to create a funny voice

After this session, you’ll be able to:

• Extract the value that comes with immersing yourself in social platforms and the conversations happening around your brand
• Determine how, where and when you should tap into social conversations (and most importantly, when you shouldn’t)
• Build a non-bias analysis on social conversation and turn it into actionable items

After this session, you’ll be able to:

• Include platforms like Pinterest and YouTube in your SEO strategy and understand the benefits of doing so
• Develop and leverage content for YouTube and Pinterest via competitive keyword research and data optimization
• Know which free and paid tools to leverage for keyword research

After this session, you’ll be able to:

• Beat your Goliath competitors using tactics they can’t deploy
• Analyze your audience in more effective ways to increase content success
• Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content

After this session, you’ll be able to:

• Understand important updates surrounding paid and organic search, and privacy/data
• Be more purposeful and impactful with your search campaigns
• Make your search marketing efforts more inclusive
• Adapt your SEM to a cookieless world

After this session, you’ll be able to:

• Create content that *actually* elicits engagement
• Keep your editorial calendar organized + strategic
• Stop ghosting your audience and show up consistently
• Simplify your content creation process

After this session, you’ll be able to:

• Apply tactics to deliver better customer experiences based on trends driving the need
• Take the necessary steps for operationalizing orchestrated buyer engagement
• Create a cohesive experience by aligning the right people, process, content, and technology
• Measure and optimize impact on growth
• Implement best practices based on real world examples

After this session, you’ll be able to:

• Implement best practices for audio creation
• Incorporate audio as a core element of your marketing strategy
• Use silence to fuel your creativity
• Uncover the most impactful audience and cultural insights to develop creative ideas
• Introduce brainstorming techniques to use with your team

After this session, you’ll be able to:

• Recognize common social content missteps and apply creative alternatives
• Utilize key elements of compelling, high-performing content
• Increase awareness for value-added vs self-promotional content
• Implement practical tools and methods to get better results

After this session, you’ll be able to:

• Understand what your adjusted marketing budget should look like in 2022
• Evaluate content suggestions you can use for the new user’s journey
• Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
• Reframe your thinking to engage better with consumers

After this session, you’ll be able to:

• Understand the key NFT benefits and challenges faced by brands and marketers
• Apply best practices from current examples of NFT brand campaigns
• Implement core strategies for campaigns to help create your own NFT roadmap

After this session, you’ll be able to:

• Understand how to gain visibility by posting humorous or educational content along with trending music without going too far off-brand
• Tap into a new audience that may not be actively following you on Facebook, etc.
• Describe TikTok and sell the ‘why’ to key stakeholders
• Identify and collaborate with TikTok influencers
• Apply proven strategies from companies who have developed and engaged a loyal following on the platform

After this session, you’ll be able to:

• Understand how the left and right hemispheres of our brains evolved to perform distinctly different tasks, and apply these insights to improve your social media strategy
• Apply best practices to generate mass fanaticism on social media and re-evaluate tactics that fail to drive basic engagement
• Balance moments of surprise and novelty with brand consistency
• Model optimal first impressions and maximize audience engagement

After this session, you’ll be able to:

• Build your brand strategy with guaranteed impact based on how trust is changing around the world
• Improve company performance by understanding the dollar value of the Integrity Dividend
• Apply best practices that access the brain chemical Oxytocin to implement the 8 scientifically proven trust-building behaviors that generate hidden profits

After this session, you will be able to

• Build environments where people are empowered to take ownership over their work, leading to better and more innovative customer experience outcomes
• Promote agility by prioritizing work based on user needs, business goals, and technology
• Create minimal viable products and iterate from them
• Identify and avoid pitfalls that affect your team’s success

After this session, you’ll be able to:

• Understand the role of measurement strategy
• Provide performance focused leadership to marketing teams
• Understand the evolving role of analytics thinking in digital experience planning
• Build a measurement strategy using specific tools and techniques

After this session, you will be able to:

• Adapt to the recent Google changes to position your strategy ahead of the evolving algorithm (and the competition)
• Identify and focus on the 20% of the strategies that will drive 80% business results for your ecommerce website
• Perform a quick and action-oriented SEO audit to prioritize your content, backlink, and technical strategies
• Develop an actionable content SEO Roadmap that reduces complexity and breaks down the most impactful tasks into digestible strategies you’ll be able to implement right away