After this session, you’ll be able to:

• Embrace change with optimism
• Understand the evolution of trust and loyalty in customer-brand relationships and apply best practices to maintain strong engagement
• Implement a digital first experience across the customer lifecycle

After this session, you’ll be able to:

• Capitalize on new opportunities to market in the metaverse
• Develop and implement strategies to engage audiences in virtual worlds
• Identify the importance of the metaverse to the future of marketing and who the key players are

After this session, you’ll be able to:

• Perform your own content audit (with a spreadsheet template to take home)
• Create content that outranks the competition (and analyze competitor content)
• Generate hundreds of new topic ideas (that your ideal audience is searching for)
• Update your existing content and identify which topics to reuse (the optimized way)
• Develop a content strategy that converts (and the spreadsheets to keep you organized along the way)

After this session, you’ll be able to:

• Identify the right items you should test and effectively measure the impact on your bottom line
• Set up a work flow (technology and process) to maximize efficiency with your lead conversion program
• Use proven resources and timelines to hit the ground running and start increasing your conversion rates

After this session, you’ll be able to:

• Apply key concepts of equity for audiences in your marketing and branding strategy
• Glean effective tactics from brand campaigns that are “doing it well”
• Implement practical strategies to differentiate your marketing strategy towards inclusivity

This session is for any digital marketer that wants to understand how to reach broader audiences with a focus on inclusion and equity.

After this session, you’ll be able to:

• Understand the stages of the hero’s journey and apply the insight to your messaging efforts
• Implement persuasive techniques to drive increased conversions
• Avoid hurting your brand when using conversion optimization tactics

After this session, you’ll be able to:

• Understand what data sets should inform your video strategy
• Build reach across a fragmented video ecosystem
• Make considerations for audiences, geography & creative
• Better measure success with video

This session is for anyone who is utilizing or considering TV & video in their marketing mix and is looking for proven criteria to build data-driven video campaigns that deliver effective results.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Understand how dysfunction gradually slows down marketing organizations and what the root causes are, and make the necessary improvements
• Learn how to increase team efficiency and center workstreams around data-driven strategy
• Guide your marketing team to better results while doing less work by studying audience segmentation and moving past traditional persona marketing

Who should attend? This session is for digital marketers that have been tasked with driving the growth pipeline for their business. Also, anyone that has tried and struggled to assemble a cross-discipline marketing team will find this very helpful.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you will be able to:

• Pull valuable data from Google Search Console to improve keyword rankings
• Identify keywords that will get the right type of traffic
• Develop content ideas that drive conversion
• Measure your progress and refine your strategy

After this session, you’ll be able to:

• Reset your Instagram approach to maximize on sweeping platform changes
• Apply a Creator’s mindset to Instagram content
• Measure Instagram success using non-vanity metrics

Hosted by David Long of the Portland Trailblazers and Lauren Teague of Convince & Convert.

After this session, you’ll be able to:

• Secure social buy-in from executives for a social media activation
• Develop a social media content strategy for your executives
• Create a process for management or support of executive social media deployment

After this session, you’ll be able to:

• Collect and manage ideas
• Determine which ideas should be AB tested
• Understand the limitations of AB testing

This session is for digital marketers, agencies, and designers who want to advance their use of data in the design process.

After this session, you’ll be able to:

• Master platform specific video content for TikTok, Reels, YouTube Shorts and more
• Better reach Gen Z by understanding what makes them different from other generations
• Combat ad fatigue and capitalize on second screen media to captivate audience attention

This session is for digital marketers who have several years’ experience with video marketing and want to understand how to reach new audiences more effectively and better understand emerging distribution channels.

After this session, you’ll be able to:

• Identify and advertise to every target account in your total addressable market
• Apply tips and tactics for getting your ideal customer persona to convert directly into a sales meeting from paid social campaigns
• Access proprietary industry benchmark data across cost per conversion, cost per lead, cost per opportunity, cost per customer, and more
• Replicate the exact copy, creative, offers and call to actions Directive uses across millions of dollars of spend to drive tens of millions in revenue

After this session, you’ll be able to:

• Look to the edges to help propel new levels of creative thought inside your organization
• Gain an elevated perspective of what’s possible
• Return to the office ready to rock the boat and create your own future

After this session, you’ll be able to:

• Execute email automation campaigns that welcome new subscribers and start building relationships
• Create automated email series that map to your goals
• Use data to optimize and automate more timely and relevant emails

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this talk you’ll be able to:

• Understand the surprising drivers of creative thinking and apply it to your work life
• Apply best practices from some of the most creative workspaces in history
• Have nine realistic to-dos that will make people come to work because they want to

This session is for anyone responsible for creating a creative culture in the workplace (and anyone who’s ever hated going to the office to begin with).

After this session, you’ll be able to:

• Replicate strategies to start a cultural tidal wave with a limited or virtually no budget, using a case study from Adult Swim
• Use pop culture to sell your marketing ideas and get invited to the meetings that matter
• Implement methods to get the maximum buzz with minimal resources using the power of pop culture”

After this session, you’ll be able to:

• Set up a new-model team that moves seamlessly between creative and content projects
• Plan content-driven ecosystems that work for all audiences, even senior citizens
• Find efficient ways to create consistency and accountability across channels

At the end of the session, you’ll be able to:

• Use a checklist to successfully start transitioning to GA4
• Organize your website goals for easy transition into conversions
• Better understand “predictive audiences” and how to take advantage of them
• Utilize all the best tricks to creating events and building out a sharable report

After this session, you’ll be able to:

• Harness the attributes you need to become a master persuader
• Leverage persuasion techniques to improve how you frame projects to get cross-functional buy-in
• Embody persuasion every day to build your credibility and improve your career

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session you’ll be able to:

• Garner top-down alignment on an omnichannel approach to strategic planning
• Establish an overarching and prioritized content plan
• Develop cross channel content programming

Who should attend? This session is for marketers who are striving to deliver more integrated omnichannel experiences and need some quick wins to get things moving in the right direction.

After this session, you’ll be able to:

• Analyze your best performing content to create guidelines for content creation that best resonates with your audience
• Ideate and create content that is optimized for search and will rank on page one of Google
• Be more competitive in searches with content that ranks on page one of search results

After this session, you’ll be able to:

• Use the Pop-Marketing Method to break down and better understand future marketing trends
• Understand the buzzword-free definition of the future metaverse and what it really means for marketers today
• Empower this year’s marketing plans while preparing for the future

After this session, you’ll be able to:

• Understand how technology and advertising have played a role in perpetuating sonic color lines
• Apply insights from new research demonstrating the positive impact sonic diversity can have on ad favorability and effectiveness
• Implement best practices that will result in a more sonically diverse expression of your brand

After this session, you’ll be able to:

• Map your customer lifecycle
• Develop a comprehensive email marketing campaign
• Create an email reporting and optimization plan

After this session, you’ll be able to:

• Engage existing and past customers and encourage them to purchase more
• Achieve ROI on your acquisition spend by increasing the lifetime value of every customer that comes through your store
• Implement essential retention campaigns
• Get buy-in on your lifecycle marketing plans and align your team on the goals
• Build a loyal brand following

Who should attend? This session is for ecommerce digital marketers who are looking for ways to boost their revenue without increasing ad spend.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Capture data and use tools to inform your story (there is a story in every data point)
• Drive story and human connection from the inside out, and move towards the direction of an employee-driven brand
• Leverage content to super charge your own channels, especially amid current data changes by 3rd party and social media channels
• Plan and tackle micro-content storytelling from TikTok and other “continuous” story channel media to reach new audiences and brand advocates

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Determine where to focus your efforts to get the most bang for your ROI buck
• Adapt to recent changes in SEO and what Google expects from businesses today
• Apply hyper-focused SEO strategies that not only generate traffic but increase conversions

After the session, you’ll be able to:

• Harness the specific traits you need to power charge your career
• Improve your communication skills
• Think holistically for your next career move

After this session, you’ll be able to:

• Identify the nuances between gaming and the future metaverse, and how to gauge legitimate advertising opportunities in virtual worlds
• Learn why some in-game placements are fundamentally unique from traditional forms of digital advertising like web- or mobile-based buys (Hint: because they are integrated into the game engine itself!)
• Develop a clear strategy on how to properly measure new placements like intrinsic ad contexts in virtual worlds

After this session, you’ll be able to:

• Ask the right questions as you identify what “success” is for your website or your client
• Set goals for engagement and conversion success metrics, as you see the importance of alerts, user flow and custom sequence segments in Google Analytics
• Audit Google Analytics to verify traffic from different vendors and strategies as you learn the right types of data-driven questions for campaign growth
• Pull in data with strategy to present wins in a way clients will understand
• Automate reporting with Google’s Data Studio

After this session, you’ll be able to:

• Identify opportunities for your brand within the creator economy
• Take steps to incorporate creators into your content strategy
• Differentiate creators from influencers and harness their standing as digital powerhouses