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Day 1 Tuesday, June 12

8:30 am - 12:30 pm

Conquering the Customer Journey with Content Marketing

AM Workshop
  • Blake Pappas, Vertical Measures
  • Blake Pappas
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

SEO of Today: What Really Moves the Needle

AM Workshop
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein
  • Identify technical issues on your website that are hurting rankings and/or performance
  • Prepare for site migrations (including https) and re-designs
  • Uncover hidden gems in Google Analytics and Google Search Console
  • Find and pursue additional SERP opportunities, such as rich snippets, image and video results
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure the website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
  • Win over key executives with the right data and reporting
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Strategy

45 Tactics to Take Your Email from Zero to Hero

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber
  • Understand why email still matters to you and the people you’re trying to reach
  • Ensure your campaigns are making it to the Inbox
  • Learn how Internet Service Providers (ISPs) might be treating your campaigns
  • Know the similarities and differences for how B2B and B2C audiences consume email, convert from it, and how different design choices impact those conversions
  • Perform regular email audits which are crucial to email success
  • Make sure you’re tracking the metrics you should be and discover those you may not be or may not know about
  • Have some insight into what the future of email might look like
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • SEO & Search
  • Strategy

1:15 pm - 2:15 pm

Opening Keynote

Keynote
  • Chelsea Handler, Comedian, Author, Producer
  • Chelsea Handler

Through her books, stand-up comedy and television series, Chelsea Handler has developed a loyal and passionate community. Reflecting on the ever-evolving entertainment industry, Chelsea will share some of the strategies she’s used to form authentic connections with her fan base. This keynote talk will take a candid look at how to bring storytelling to life through humor, emotion and creativity.

2:30 pm - 3:00 pm

Building Your Brand in the Digital Age

  • Greg Perotto, Hootsuite
  • Greg Perotto
  • Clearly articulate the value of brand in the digital age and in social
  • Leverage social to build your brand where your customers and prospects are
  • Build the foundation for success with a keen understanding of the basics
  • B2B
  • B2C
  • Branding

Hello “First Name”: How to Stay Human in an Artificial World

  • Anne Gherini, Affinity
  • Anne Gherini
  • Understand the evolution of artificial intelligence and why a human’s role is now more important
  • Know what channels to optimize for building deeper relationships with your customers
  • Leverage AI and big data to build a human connection
  • Determine where a human can’t be replaced…and when they should
  • Emerging
  • Strategy

Building a Predictable Pipeline of Sales: A Demand Generation Plan How-To

  • Stephanie Ristow, Charter School Capital
  • Stephanie Ristow
  • Build a demand generation plan that meets marketing and sales needs
  • Define your stage-level objectives
  • Map messaging to persona and stage-based segmentation
  • Define pipeline-based goals shared by sales and marketing
  • Establish programs directly related to pipeline objectives
  • B2B
  • Strategy

The Feng Shui of Modern Email

  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Identify opportunities to streamline messaging and production processes
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • Data
  • Email Marketing
  • UX & Design

3:15 pm - 3:45 pm

12 Principles of Viral Content

  • Nadya Khoja, Venngage Infographics
  • Nadya Khoja
  • Define “viral” and understand why you’re struggling to get your content noticed and shared organically
  • Craft content that not only showcases your product, but that also EXCITES your audience.
  • Use the same framework that helped grow Venngage’s traffic and revenue by over 800% in less than a year
  • Data
  • Email Marketing
  • UX & Design

How Facebook Messenger Marketing Can Transform Your Business

  • Megan Berry, Octane AI
  • Megan Berry
  • Define what a bot is and why your business needs one
  • Effective strategies for marketing to customers on Facebook Messenger
  • Leverage best practices to succeed on Messenger while maintaining a great customer experience
  • Emerging
  • Social Media

The 7 and 3/4 Things You Don’t Ever Want to Do in Email… Never… No really… Not at all!

  • Ryan Phelan, Adestra
  • Ryan Phelan
  • Avoid the most common pitfalls including terrible design and acquisition errors
  • Employ advanced segmentation models to move out of batch-and-blast mode
  • Use transactional emails the right away
  • Adapt your data to enhance targeting
  • Make the most of automated features such as triggers
  • B2B
  • B2C
  • Email Marketing
  • Strategy

Beats, Rhymes, and Marketing

  • Chris Sumner, Live Nation
  • Chris Sumner
  • Think strategically about a music marketing program
  • Structure an artist deal to deliver against your goals
  • Understand how to avoid your music licensing costs spiraling out of control.
  • Strategy

4:00 pm - 4:30 pm

What’s Technically Wrong With Your Website?

  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein
  • Diagnose common problems that can hurt your search rankings
  • Prioritize technical fixes based on the level of impact on the website
  • Communicate technical implementations to both the marketing and IT teams
  • Identify areas of quick wins
  • SEO & Search

There’s Nothing Artificial about Biases in AI

  • Dan Gifford, Getty Images
  • Dan Gifford
  • Understand how biases manifest themselves in algorithms
  • Use AI to find authentic imagery for brand campaigns
  • Develop a toolkit of strategies and best practices for keeping the human, creative element in the AI algorithmic models and processes
  • Branding
  • UX & Design

Reimagining the Technology Foundation for Marketing

  • Joseph Stanhope, Forrester
  • Joseph Stanhope
  • Understand key marketing trends driving change and innovation in marketing technology
  • Identify strategic marketing technology capabilities that drive business value
  • Discuss how enterprise marketing technology will evolve over the next several years
  • List the hottest emerging marketing technologies
  • Review a new marketing technology framework to meet marketers’ needs
  • B2B
  • Emerging
  • Strategy

Creating & Scaling Video Content

  • LeighAnna Webb, Indeed.com
  • LeighAnna Webb
  • Create a customized “Video Menu” that fits your audience and business needs
  • Make high-quality videos quickly with scalable templates to use regionally & globally
  • Optimize your video strategy and templates using past and present data
  • Content Marketing
  • Video Marketing

Personal Branding and Storytelling Go Hand in Hand

  • Monique Hayward, Intel Corporation
  • Monique Hayward
  • Identify key “frames” within which to tell your stories about your skills and experience for maximum impact
  • Understand the best ways to promote yourself and your brand
  • Connect where you are at this moment in your career with where you want to go for long-term success
  • Branding
  • Strategy

4:45 pm - 5:15 pm

How to Find and Tell the Story of Your Ideas

  • Tamsen Webster, TEDxCambridge
  • Tamsen Webster
  • Understand why you’re wired to miss what your messages needs most
  • Use a simple tool for identifying the key concepts needed to drive understanding and action in any presentation or message
  • Turn those key concepts into messages that create the connections (and conversions) you need
  • B2B
  • B2C
  • Content Marketing
  • Conversion

Going Mobile: Adjust Your Marketing Strategy to Fit in a Mobile-First World

  • Comprehend why it’s important to think mobile-first
  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
  • Mobile Marketing
  • Strategy

How AI Will Let Us Be Marketers Again

  • Michael Trapani, IBM Watson Marketing
  • Michael Trapani
  • List how artificial intelligence is already changing marketers’ daily work
  • Understand what’s real about AI-powered marketing, today
  • Easily get started with AI-powered marketing
  • Emerging

Utilizing SMS (Messaging) to Improve Long Term Engagement

  • Freddie Bologno, DoSomething
  • Freddie Bologno
  • Better understand the value of SMS messaging for customer retention
  • Utilize data to inform segmentation of your lists and create effective user journeys
  • Develop a concise and actionable long term engagement strategy
  • Learn about messaging tools that you can use to put your plan into action
  • Mobile Marketing
  • Strategy

5:15 pm - 6:30 pm

Opening Reception

Day 2 Wednesday, June 13

8:30 am - 9:00 am

Using Storytelling to Magnify Content Strategy

  • Understand, recognize, and use five key elements of a story
  • Quickly judge the “story worthiness” of a concept or outline
  • Provide keen, more efficient strategic direction for producers, partners, sponsors
  • Get to the gut – craft emotional narratives that resonate with diverse audiences
  • Content Marketing
  • Strategy

The SEO Process That Will Grow Your Business

  • John Doherty, GetCredo.com
  • John Doherty
  • Speak eloquently about the importance of SEO initiatives to executives and other marketers
  • Identify your company’s biggest opportunities with SEO around website content, keyword research, and external links
  • Identify your company’s traffic and revenue potential if you invest in SEO
  • Understand how SEO ties into the broader marketing funnel
  • SEO & Search

How to Masterfully Version Your Video Content for Unique Audiences

  • Version your video content to appeal to disparate groups such as, lines of business, industries, and net new vs. customers
  • Create video content that can be adapted to co-marketing with various groups such as, partners, ABM customers, and“Must Win” account pursuits
  • Distill video into both gated and ungated content
  • B2C
  • Content Marketing
  • Strategy
  • Video Marketing

9:15 am - 9:45 am

Rebranding: Making a 145-Year-Old Institution Not Only Relevant but Irresistible

  • Cynthia Round, Metropolitan Museum of Art
  • Cynthia Round
  • Excavate the essential, intangible truth of your brand
  • Understand how to “read between the lines” of your audience research
  • Better align your organization to deliver a 360-degree brand experience
  • B2B
  • B2C
  • Strategy

Humanize Your Brand: Core Values As a Marketing Tool

  • Eve Mayer, EveMayer.com
  • Eve Mayer
  • Use your organization’s core values as a tool to attract customers that align with your brand so they remain clients longer, increasing revenues
  • Project your organization’s unique culture and personality into your marketing to create a more authentic relationship with customers
  • Improve the storytelling power of your marketing efforts by increasing the emotional investment of your audience
  • Strategy

Email Accessibility: How to Truly Captivate, Communicate and Connect with every Subscriber

  • Understanding of why accessibility within the digital ecosystem is so important
  • Discuss how temporary and permanent disabilities impact digital experiences
  • Make simple HTML code enhancements that will drastically improve email and landing page accessibility
  • Use best practices to design creative in which key messages are not missed

How To Transform Your Team into a High Performance Marketing Machine

  • Frazier Miller, Wrike
  • Frazier Miller
  • Implement infrastructure for smoother stakeholder collaboration and workflow
  • Create efficient processes that gets content out the door efficiently without compromising quality
  • Identify and remove bottlenecks in common processes such as work intake and review & approval
  • B2B
  • B2C
  • Content Marketing
  • Strategy

10:00 am - 10:30 am

Combine Paid & SEO Strategies to Increase Your Bottom Line

  • Blake Pappas, Vertical Measures
  • Blake Pappas
  • Effectively optimize your site to combat Google’s ever-changing algorithm and land on top of the search results.
  • Understand how the popular opinion on paid media view has changed and how to beat your competitors for the bid
  • Get your SEO and Paid teams working together towards the same goal
  • Build and grow your own audience and leverage it for real revenue growth
  • SEO & Search

Keeping it Authentic in an Artificial & Augmented Marketing Landscape

  • Matthew Clyde, Ideas Collide
  • Matthew Clyde
  • Bring more humanity to emerging technology (chat bots, virtual reality) via conversational and visual storytelling
  • Build content that enhances experience and engagement through immersive, multi-sensory platforms
  • Leverage data and insights from building a customer intelligence engine
  • Use strategies to integrate new technology approaches into your marketing programs
  • Create live and in the moment content with simple solutions for any brand or budget
  • Emerging

Develop a Solid Product Marketing Strategy to Generate More Revenue

  • Sarah-Beth Anders, LinkedIn
  • Sarah-Beth Anders
  • Content Marketing

Survey Says! Getting Better Data with UX Thinking

  • Lauren Isaacson, Curio Research
  • Lauren Isaacson
  • Identify and fix poorly worded survey questions
  • Understand how to apply user experience principles to surveys
  • Know how sample size affects the accuracy of results
  • Write better, more effective, and accurate surveys
  • Data
  • Strategy

11:00 am - 11:30 am

The What, Why, and How of Community-Driven Brand Content

  • Liza Dunning, Airbnb
  • Liza Dunning
  • Understand the difference between generic marketing copy and strategic community-driven content
  • Build a team and content strategy that generates inspiring social content for community, by your community
  • Turn marketing copy into conversational calls-to-action.
  • Elicit user-generated content and insight-driven marketing campaigns
  • Branding
  • Content Marketing

What? How? Why? Building Query Personas to Power Your Content Strategy

  • Understand Google’s drive to satisfy every query
  • Ideate & research your customer’s intent based needs
  • Produce content that both users and bots should love
  • Drive relevant organic & social traffic to engage your audience
  • Build a content strategy based on Question Personas (and success!)
  • Content Marketing

Enhance Customer Experience Using Analytics and Experimentation

  • Effectively use data and anaytics to improve Customer Experience.
  • Draw from specific CX metrics use cases to make product improvement decisions.
  • Set up new technical integrations between various analytics tools to seamlessly analyze all relevant CX data
  • Effectively apply qualitative and quantitative data to analyze user behavior
  • Conversion
  • Data

What’s Technically Wrong With Your Website?

  • Diagnose common problems that can hurt your search rankings
  • Prioritize technical fixes based on the level of impact on the website
  • Communicate technical implementations to both the marketing and IT teams
  • Identify areas of quick wins
  • SEO & Search

11:45 am - 12:15 pm

Influencer Marketing: Why Influencers as Content Creators are Becoming a Must Have for Every Brand

  • Lindsay Griffin, BBC International
  • Lindsay Griffin
  • Develop an influencer marketing strategy that fits your brand
  • Understand the goals and actionable measures that can be used in influencer marketing
  • Replicate what has worked for some brands, and understand why
  • Put together and understand a follow up report to an activation
  • B2B
  • B2C
  • Content Marketing
  • SEO & Search

How the Best Brands Use Augmented Reality and Image Recognition to Drive Engagement

  • Define experiential marketing, as well as tactics and uses
  • Explain augmented reality and image recognition
  • Replicate how top brands use these powerful tools by viewing 4 video case studies
  • Integrate your team with strategic technology partners in this space
  • Conversion
  • Emerging
  • Strategy

Agile SEO: Transformative Strategies for Stellar Results

  • Matthew Capala, Alphametic
  • Matthew Capala
  • Identify the key 20% of actions that drive 80% of results
  • Adapt to the recent Google changes and position your strategy ahead of the evolving algorithm
  • Use the most recent SEO tools, techniques and strategies that will not break the bank
  • Remove the complexity of tasks and streamline projects to move the needle
  • Collect actionable data to make the case for SEO budget and support
  • Design an agile and inclusive SEO process that works for everyone
  • Eliminate project downtime, reduce cost, and effect transformational change
  • B2B
  • SEO & Search
  • Strategy

12:30 pm - 1:45 pm

Search Marketing’s Evolution: 2018 and Beyond

Keynote
  • Rand Fishkin, SparkToro
  • Rand Fishkin

2:00 pm - 2:30 pm

Business Storytelling: The Architecture Of Why People Will Care About Your Content

  • Robert Rose, Content Marketing Institute
  • Robert Rose
  • Understand the architecture of a great, fulfilling story and why audiences care
  • Develop the four pillars of the premise of your story, no matter how big or how small
  • Use seven straightforward questions to help develop your premise, and evolve the four pillars of your business story
  • Create an actionable check-list for the content you are creating to ensure you’re transforming good ideas into better stories
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Measuring the Moment: Pro tips for Monitoring User Behavior

  • Create and use events to understand user behavior
  • Use a tag manager to measure events, goals and other data points
  • Track people, not disjointed sessions, using existing site data

Creating & Scaling Video Content

  • LeighAnna Webb, Indeed.com
  • LeighAnna Webb
  • Content Marketing
  • Video Marketing

Data Download: The Big Deal On Big Data From Those Who Use it Best

  • Content Marketing

2:40 pm - 3:10 pm

Paid Search Trends That Impact Your Business in 2018 and Beyond

  • Mika Carter, Just Conversion Marketing
  • Mika Carter
  • Leverage major changes impacting your PPC campaigns on both mobile and desktop
  • Level up your PPC strategy to expand your ROI beyond the initial clickthrough
  • Understand why Siri and Alexa matter to your paid search strategy, and what to do about it
  • List paid search trends to be aware of, with action items to try around AI, advanced cross-channel remarketing and AMP
  • B2B
  • B2C
  • Paid Advertising
  • SEO & Search

Managing and Marketing to Millennials

  • Attract, hire and retain Millennials that will surprise and delight you
  • Better understand what millennials want from their workplace leaders
  • Create marketing messages that resonate with millennials
  • Choose marketing platforms that millennials will respond to
  • B2B
  • Social Media
  • Strategy

3:20 pm - 3:50 pm

Podcasts + Marketing: The Missing Link in Content Marketing

  • Understand the role of podcasts in content marketing strategy
  • Determine metrics for success
  • Learn what you should be podcasting about (and what to avoid)
  • Be prepared for the investment you’ll need to make in order to be successful
  • Content Marketing
  • Measurement
  • Strategy

How to Rock SEO in a Machine Learning World

  • Understand the massive change SEO is going through
  • Know what moves the needle in SEO and what doesn’t
  • Create content that gets organic traffic
  • Comprehend the central role user behavior plays in SEO
  • B2B
  • B2C
  • SEO & Search

Products, Packaging and Proof: Building Trust into Customer Experience

  • Eric Weaver, Xerox
  • Eric Weaver
  • Find technologies that enable consumers to engage with products in completely new ways
  • Understand how to build trust via CX
  • Replicate use cases for innovative engagement technologies
  • Customer Experience
  • Emerging

Paid Search Trends That Impact Your Business in 2018 and Beyond

  • Mika Carter, Just Conversion Marketing
  • Mika Carter
  • Leverage major changes impacting your PPC campaigns on both mobile and desktop
  • Level up your PPC strategy to expand your ROI beyond the initial clickthrough
  • Understand why Siri and Alexa matter to your paid search strategy, and what to do about it
  • List paid search trends to be aware of, with action items to try around AI, advanced cross-channel remarketing and AMP
  • B2B
  • B2C
  • Paid Advertising
  • SEO & Search

4:05 pm - 4:45 pm

Closing Keynote

Keynote
  • Mitch Lowe, Netflix
  • Mitch Lowe

4:45 pm - 5:30 pm

Closing Reception

Join us at DS Digital Summit Portland 2018

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