Agenda

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Pre-event Monday, June 11

5:00 pm - 6:30 pm

Digital Summit Pre-Party, Hosted by Act-On

Before we kick up our heels for the main Digital Summit event, join us for the official Pre-Party. We’ll be gathering at Rogue Pearl Public House – for local craft beers & networking with Portland’s diverse community of digital marketers, business builders and innovators.

Have a few beverages and mix & mingle with fellow attendees, speakers, sponsors, and more from the Portland digital marketing community!

Space is limited and a free RSVP is required.
https://www.eventbrite.com/e/digital-summit-portland-pre-party-hosted-by-act-on-tickets-46380904534

Date: Monday, June 11
Time: 5:00-6:30pm
Location: Rogue Pearl Public House, 1339 NW Flanders
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Sponsored by:

Day 1 Tuesday, June 12

8:30 am - 12:30 pm

Conquering the Customer Journey with Content Marketing

AM Workshop
  • Blake Pappas, Vertical Measures
  • Blake Pappas
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

SEO of Today: What Really Moves the Needle

AM Workshop
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein
  • Identify technical issues on your website that are hurting rankings and/or performance
  • Prepare for site migrations (including https) and re-designs
  • Uncover hidden gems in Google Analytics and Google Search Console
  • Find and pursue additional SERP opportunities, such as rich snippets, image and video results
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure the website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
  • Win over key executives with the right data and reporting
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Strategy

45 Tactics to Take Your Email from Zero to Hero

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber
  • Understand why email still matters to you and the people you’re trying to reach
  • Ensure your campaigns are making it to the Inbox
  • Learn how Internet Service Providers (ISPs) might be treating your campaigns
  • Know the similarities and differences for how B2B and B2C audiences consume email, convert from it, and how different design choices impact those conversions
  • Perform regular email audits which are crucial to email success
  • Make sure you’re tracking the metrics you should be and discover those you may not be or may not know about
  • Have some insight into what the future of email might look like
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • SEO & Search
  • Strategy

1:15 pm - 2:15 pm

Opening Keynote

Keynote
  • Chelsea Handler, Comedian, Author, Producer
  • Chelsea Handler

Through her books, stand-up comedy and television series, Chelsea Handler has developed a loyal and passionate community. Reflecting on the ever-evolving entertainment industry, Chelsea will share some of the strategies she’s used to form authentic connections with her fan base. This keynote talk will take a candid look at how to bring storytelling to life through humor, emotion and creativity.

2:30 pm - 3:00 pm

Building Your Brand in the Digital Age

  • Greg Perotto, Hootsuite
  • Greg Perotto
  • Clearly articulate the value of brand in the digital age and in social
  • Leverage social to build your brand where your customers and prospects are
  • Build the foundation for success with a keen understanding of the basics
  • B2B
  • B2C
  • Branding

Adoption Require Adaptation: How to be human in an artificial world

  • Anne Gherini, Affinity
  • Anne Gherini
  • Understand the 3 mistakes we are making in our marketing plan and how to fix them
  • Dip your toes into AI and automation to expand your business
  • Know what channels to optimize for building deeper relationships with your customers and which to toss
  • Leverage automation, AI and big data to build a human connection
  • Determine where a human can’t be replaced…and when they should
  • Emerging
  • Strategy

Building a Predictable Pipeline of Sales: A Demand Generation Plan How-To

  • Stephanie Ristow, Charter School Capital
  • Stephanie Ristow
  • Build a demand generation plan that meets marketing and sales needs
  • Define your stage-level objectives
  • Map messaging to persona and stage-based segmentation
  • Define pipeline-based goals shared by sales and marketing
  • Establish programs directly related to pipeline objectives
  • B2B
  • Strategy

How Facebook Messenger Marketing Can Transform Your Business

  • Megan Berry, Octane AI
  • Megan Berry
  • Define what a bot is and why your business needs one
  • Effective strategies for marketing to customers on Facebook Messenger
  • Leverage best practices to succeed on Messenger while maintaining a great customer experience
  • Emerging
  • Social Media

3:15 pm - 3:45 pm

Mobile Trends & How to Master Them

  • Blair Perez, Facebook
  • Blair Perez
  • Understand major consumer media consumption and creative shifts happening in the age of mobile
  • Learn how Facebook is helping brands take advantage of these consumer shifts
  • Apply creative best practices and tips to re-define video advertising for the mobile age
  • Mobile Marketing
  • Social Media

The 7 and 3/4 Things You Don’t Ever Want to Do in Email… Never… No really… Not at all!

  • Ryan Phelan, Adestra
  • Ryan Phelan
  • Avoid the most common pitfalls including terrible design and acquisition errors
  • Employ advanced segmentation models to move out of batch-and-blast mode
  • Use transactional emails the right away
  • Adapt your data to enhance targeting
  • Make the most of automated features such as triggers
  • B2B
  • B2C
  • Email Marketing
  • Strategy

Location Data as a Data Unifier: Retail Brand Successes

  • Drew Breunig, PlaceIQ
  • Drew Breunig
  • Develop a plan to apply location data to understand consumer audiences
  • Better understand how location data can mix with other data sources (1st party CRM data, TV viewership, CPG purchases, auto ownership) to build better audiences
  • Implement practical best practices highlighted in work from Urban Outfitters and Shinola
  • B2C
  • Data
  • Strategy

Beats, Rhymes, and Marketing

  • Chris Sumner, Live Nation
  • Chris Sumner
  • Think strategically about a music marketing program
  • Structure an artist deal to deliver against your goals
  • Understand how to avoid your music licensing costs spiraling out of control.
  • Strategy

4:00 pm - 4:30 pm

What’s Technically Wrong With Your Website?

  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein
  • Diagnose common problems that can hurt your search rankings
  • Prioritize technical fixes based on the level of impact on the website
  • Communicate technical implementations to both the marketing and IT teams
  • Identify areas of quick wins
  • SEO & Search

Targeting Existing Customers to Increase Lifetime Value

  • Mert Bay, Uber
  • Mert Bay
  • Identify features and attributes that correlate with the adoption of a new product
  • Build models to identify users most likely to adopt the new product
  • Understand whether user conversion was organic (uplift models) or attributed to marketing communications/promotions
  • Promote the next best product offer out of all your possible products to a given user
  • Data
  • Strategy

There’s Nothing Artificial about Biases in AI

  • Andrea Gagliano, Getty Images
  • Andrea Gagliano
  • Understand how biases manifest themselves in algorithms
  • Use AI to find authentic imagery for brand campaigns
  • Develop a toolkit of strategies and best practices for keeping the human, creative element in the AI algorithmic models and processes
  • Branding
  • UX & Design

Utilizing SMS (Messaging) to Improve Long Term Engagement

  • Freddie Bologno, DoSomething
  • Freddie Bologno
  • Better understand the value of SMS messaging for customer retention
  • Utilize data to inform segmentation of your lists and create effective user journeys
  • Develop a concise and actionable long term engagement strategy
  • Learn about messaging tools that you can use to put your plan into action
  • Mobile Marketing
  • Strategy

4:45 pm - 5:15 pm

How to Find and Tell the Story of Your Ideas

  • Tamsen Webster, TEDxCambridge
  • Tamsen Webster
  • Understand why you’re wired to miss what your messages needs most
  • Use a simple tool for identifying the key concepts needed to drive understanding and action in any presentation or message
  • Turn those key concepts into messages that create the connections (and conversions) you need
  • B2B
  • B2C
  • Content Marketing
  • Conversion

Don’t Be Average: Leveraging Email & Mobile Marketing Benchmarks to Take Your Programs to 11

  • Loren McDonald, IBM Watson Marketing
  • Loren McDonald
  • Understand the differences in performance across industries and global geographies
  • Use benchmark data and metrics to reveal hidden opportunities and where you may be leaving money on the table
  • Apply this information to educate executives, drive change and gain additional budget and resources
  • Implement benchmarking best practices and tips
  • B2B
  • B2C
  • Email Marketing
  • Mobile Marketing
  • Strategy

Winning Customer Engagement Strategies in an Era of Digital Disruption

  • Adam Mertz, Act-On
  • Adam Unger, R2C Group
  • Adam Mertz
  • Adam Unger
  • Disrupt competitors with more personalized prospect engagement at scale
  • The number of marketing campaigns without adding to your never-ending workload
  • Equip your sales team with visibility of past engagement that will drive higher win rates
  • Mobile Marketing

Personal Branding and Storytelling Go Hand in Hand

  • Monique Hayward, Intel Corporation
  • Monique Hayward
  • Identify key “frames” within which to tell your stories about your skills and experience for maximum impact
  • Understand the best ways to promote yourself and your brand
  • Connect where you are at this moment in your career with where you want to go for long-term success
  • Branding
  • Strategy

5:15 pm - 6:30 pm

Opening Reception

Day 2 Wednesday, June 13

8:30 am - 9:00 am

Designing Connected Content

  • Mike Atherton, Facebook
  • Mike Atherton
  • Transform your audience’s mental model into a logical content model
  • Craft content based on the things your audience truly cares about
  • Discover how to scale your content infrastructure without the usual chaos
  • Content Marketing
  • Strategy

The SEO Process That Will Grow Your Business

  • John Doherty, GetCredo.com
  • John Doherty
  • Speak eloquently about the importance of SEO initiatives to executives and other marketers
  • Identify your company’s biggest opportunities with SEO around website content, keyword research, and external links
  • Identify your company’s traffic and revenue potential if you invest in SEO
  • Understand how SEO ties into the broader marketing funnel
  • SEO & Search

Email Marketing in the Age of Gen Z

  • Abbey Tingle, Barkley
  • Abbey Tingle
  • List the key traits and takeaways for marketers on Gen Z (born between 1996 and 2010)
  • Understand the impact on spend and email usage Gen Z has, and how it’s anticipated to change as they enter the workforce
  • Implement five strategies for driving email engagement and conversion with Gen Z consumers
  • B2B
  • B2C
  • Email Marketing
  • Strategy

9:15 am - 9:45 am

Rebranding: Making a 145-Year-Old Institution Not Only Relevant but Irresistible

  • Cynthia Round, Metropolitan Museum of Art
  • Cynthia Round
  • Excavate the essential, intangible truth of your brand
  • Understand how to “read between the lines” of your audience research
  • Better align your organization to deliver a 360-degree brand experience
  • B2B
  • B2C
  • Strategy

Keeping it Authentic in an Artificial & Augmented Marketing Landscape

  • Matthew Clyde, Ideas Collide
  • Matthew Clyde
  • Bring more humanity to emerging technology (chat bots, virtual reality) via conversational and visual storytelling
  • Build content that enhances experience and engagement through immersive, multi-sensory platforms
  • Leverage data and insights from building a customer intelligence engine
  • Use strategies to integrate new technology approaches into your marketing programs
  • Create live and in the moment content with simple solutions for any brand or budget
  • Emerging

Secrets Flat Out Stink – Let’s Reveal the Best Kept Secrets to Email Optimization

  • Mike Madden, Marketo
  • Mike Madden
  • Know when/where to introduce personalization in the buyer’s journey
  • Craft the best email templates for maximum subscriber engagement
  • Map the right content, to the right subscriber, at the right time, backed by real data
  • B2B
  • B2C
  • Data
  • Email Marketing

How To Transform Your Team into a High Performance Marketing Machine

  • Frazier Miller, Wrike
  • Frazier Miller
  • Implement infrastructure for smoother stakeholder collaboration and workflow
  • Create efficient processes that gets content out the door efficiently without compromising quality
  • Identify and remove bottlenecks in common processes such as work intake and review & approval
  • B2B
  • B2C
  • Content Marketing
  • Strategy

10:00 am - 10:30 am

Combine Paid & SEO Strategies to Increase Your Bottom Line

  • Blake Pappas, Vertical Measures
  • Blake Pappas
  • Effectively optimize your site to combat Google’s ever-changing algorithm and land on top of the search results.
  • Understand how the popular opinion on paid media view has changed and how to beat your competitors for the bid
  • Get your SEO and Paid teams working together towards the same goal
  • Build and grow your own audience and leverage it for real revenue growth
  • SEO & Search

Humanize Your Brand: Core Values As a Marketing Tool

  • Eve Mayer, EveMayer.com
  • Levi Sauerbrei, NerdButler.com
  • Eve Mayer
  • Levi Sauerbrei
  • Use your organization’s core values as a tool to attract customers that align with your brand so they remain clients longer, increasing revenues
  • Project your organization’s unique culture and personality into your marketing to create a more authentic relationship with customers
  • Improve the storytelling power of your marketing efforts by increasing the emotional investment of your audience
  • Strategy

Customer Experience as the Lever to Drive Demand Generation – And Revenue

  • Lauren Goldstein, ANNUITAS
  • Lauren Goldstein
  • Apply buyer insights to close the gap between planning and execution, and improve cross-company alignment
  • Create conversations that matter most to your buyers and drive engagement
  • Operationalize your marketing initiatives to drive greater engagement across the lifecycle of your buyer relationships
  • Customer Experience
  • Strategy

Survey Says! Getting Better Data with UX Thinking

  • Lauren Isaacson, Curio Research
  • Lauren Isaacson
  • Identify and fix poorly worded survey questions
  • Understand how to apply user experience principles to surveys
  • Know how sample size affects the accuracy of results
  • Write better, more effective, and accurate surveys
  • Data
  • Strategy

11:00 am - 11:30 am

Reimagining the Technology Foundation for Marketing

  • Joseph Stanhope, Forrester
  • Joseph Stanhope
  • Understand key marketing trends driving change and innovation in marketing technology
  • Identify strategic marketing technology capabilities that drive business value
  • Discuss how enterprise marketing technology will evolve over the next several years
  • List the hottest emerging marketing technologies
  • Review a new marketing technology framework to meet marketers’ needs
  • B2B
  • Emerging
  • Strategy

How Can Google’s 2018 Search Updates Benefit Your Digital Strategy?

  • Aurora Morales, Google
  • Aurora Morales
  • Understand how mobile-first indexing works and what you can do to improve the mobile experience for your users
  • Make the best use of the new Search Console features to act upon your site’s performance
  • Use features that can improve your online presence as well as protect your company from abuse
  • B2B
  • B2C
  • SEO & Search
  • Strategy

Programmatic Evolved: Using Artificial Intelligence to Target, Measure, Convert, & Repeat

  • Jeremy Hudgens, Genius Monkey
  • Jeremy Hudgens
  • Move beyond reach, frequency & CPM
  • Use Artificial Intelligence (AI) to be a smarter marketer
  • Speak to the right now generation, understand your audience, & impact the bottom line with AI
  • Create heavy competition among publishers & networks to stretch your ad dollars in real-time
  • B2C
  • Content Marketing
  • Measurement
  • Social Media

Death to Display Ads

  • Phil Herbert, HP
  • Phil Herbert
  • Understand the relevant metrics to accurately measure the true return on your display buys
  • Find out what channels would be more effective to spend your ad budget on
  • Be able to navigate some of the hidden risks to your brand when running display campaigns
  • Paid Advertising
  • Strategy

11:45 am - 12:15 pm

Building Teamwork to Achieve Innovative Results

  • Mitch Lowe, Netflix
  • Mitch Lowe
  • Get your team to collaborate quickly and synergized to drive innovation
  • Create a culture that supports productive innovation
  • Learn how Mitch led innovation at Netflix, Redbox and MoviePass and apply similar approaches
  • Strategy

SEO Quick Wins: 20% of Actions for 80% of Results

  • Matthew Capala, Alphametic
  • Matthew Capala
  • SEO & Search

Content at the Core: How to Use Podcasts as Your Anchor Content

  • Jeremy Solly, Vacasa
  • Jeremy Solly
  • Successfully get leadership buy-in on launching a podcast
  • Develop a narrative framework that will help guide your stories and ensure you’re never short on ideas
  • Build a production action plan so you establish a scalable, consistent and repeatable cadence
  • Choose the right format for your audience and goals
  • Promote your episodes to drive listenership
  • Content Marketing

How the Best Brands Use Augmented Reality and Image Recognition to Drive Engagement

  • Brendan Walsh, Mole Street
  • Brendan Walsh
  • Define experiential marketing, as well as tactics and uses
  • Explain augmented reality and image recognition
  • Replicate how top brands use these powerful tools by viewing 4 video case studies
  • Integrate your team with strategic technology partners in this space
  • Conversion
  • Emerging
  • Strategy

12:30 pm - 1:45 pm

Search Marketing’s Evolution: 2018 and Beyond

Keynote
  • Rand Fishkin, SparkToro
  • Rand Fishkin

2:00 pm - 2:30 pm

Business Storytelling: The Architecture Of Why People Will Care About Your Content

  • Robert Rose, Content Marketing Institute
  • Robert Rose
  • Understand the architecture of a great, fulfilling story and why audiences care
  • Develop the four pillars of the premise of your story, no matter how big or how small
  • Use seven straightforward questions to help develop your premise, and evolve the four pillars of your business story
  • Create an actionable check-list for the content you are creating to ensure you’re transforming good ideas into better stories
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Mastering Voice Search

  • Kent Lewis, Anvil Media Inc
  • Kent Lewis
  • Explain why voice search and Position 0 matter for your business
  • Understand how Google uses rich snippets to power its Knowledge Graph and position 0 results
  • Leverage tools for keyword research, optimization and tracking
  • B2B
  • B2C
  • Emerging
  • SEO & Search

Creating & Scaling Video Content

  • LeighAnna Webb, Indeed.com
  • LeighAnna Webb
  • Create a customized “Video Menu” that fits your audience and business needs
  • Make high-quality videos quickly with scalable templates to use regionally & globally
  • Optimize your video strategy and templates using past and present data
  • Video Marketing

Developing VR + AR Strategies for Your Company

  • Mia Tramz, TIME
  • Mia Tramz
  • Understand both technologies, as well as how, when, and why to implement them
  • Learn distribution, market, and audience strategies for both technologies
  • Break down the impact that these two technologies can have on your business and brand
  • Anticipate what’s next for VR and AI
  • Emerging
  • Strategy

2:40 pm - 3:10 pm

Bloody Hell! And Other Marketing Truths My British Mum Taught Me

  • Michael Barber, Godfrey
  • Michael Barber
  • Understand why we have to be more keenly focused than ever on customer experience and retention
  • Appreciate that we are often underserving our customer’s expectation of their experience
  • Learn a framework that will help ensure your products and services are more tuned to your customer’s needs and experience
  • Enjoy many of the equally amazing, applicable, and ridiculous lessons my British Mother taught me and how they apply to thinking through customer experience
  • Strategy

Paid Search Trends That Impact Your Business in 2018 and Beyond

  • Mika Carter, Just Conversion Marketing
  • Mika Carter
  • Leverage major changes impacting your PPC campaigns on both mobile and desktop
  • Level up your PPC strategy to expand your ROI beyond the initial clickthrough
  • Understand why Siri and Alexa matter to your paid search strategy, and what to do about it
  • List paid search trends to be aware of, with action items to try around AI, advanced cross-channel remarketing and AMP
  • B2B
  • B2C
  • Paid Advertising
  • SEO & Search

Optimizing Your Social Channels on a Shoestring Budget

  • Kathryn Bader, UC Berkeley
  • Kathryn Bader
  • Leverage the unique characteristics of your brand story to generate conversations and deeper engagement with varied customer segments
  • Reconsider your content approach, selection, timing, etc., to improve social performance and enhance campaign results
  • Create content that better appeals to Millennials and even Gen Z
  • Social Media

3:20 pm - 3:50 pm

Pro Tips for Better Data-Driven Brand Storytelling

  • Tim Degner, Nike
  • Tim Degner
  • Build a process & method for more successful data visualization designs.
  • Become more aware of the process of critical thinking & visual analysis.
  • Understand how layering in relevant contextual data helps your audience.
  • Create a new understanding of interpreting data and incorporating your most valuable data sets into your content strategy.
  • B2C
  • Content Marketing
  • Data
  • UX & Design

Testing User Experiences with Mobile Automation Strategies

  • Shama Keskar, Amazon
  • Shama Keskar
  • Push quality upstream and deliver customer value faster
  • Apply a data-centric approach to your mobile experiences
  • Build high-caliber automation frameworks for your mobile apps
  • Mobile Marketing
  • Strategy

Marketing the Invisible—Your Professional Services Business

  • Sean Campbell, Cascade Insights
  • Sean Campbell
  • Understand why marketing professional services is “marketing the invisible”
  • Differentiate your business in a crowded professional services marketplace
  • Focus on investing in profitable content rather than on being popular
  • Have your messaging come from the sales team and not the marketing team
  • B2B
  • Strategy

3:50 pm - 4:30 pm

Closing Reception