Why Community is the OG of Influencer Marketing & What It Looks Like Today
With the rise of Instagram and Snapchat, Influencer Marketing is at an all-time high, yet there’s been a shift in loyalty and community as a result. Those that used to be loyal to your brand or company are actually now loyal to that of a third party, or in other words, influencers. In this session, we’ll discuss why companies should consider building or rebuilding their own communities in addition to partnering with influencers. We’ll also discuss the ROI of doing so.
After this session, you’ll be able to:
- Define the complexities of Influencer Marketing vs. Community
- Evaluate differences in impact and results in working with either group
- Break down the ROI of a Community Program for your company and/or brand
- Understand how and why community programs can work at any level – grassroots, SMBs or corporate programs