As marketers, content creators and even Hollywood look to how consumers will watch video in the future, they need look no further than the devices already in their pockets. As users’ hunger for mobile content grows so will the urgency to produce videos that are optimized for mobile speaking.
After this session, you’ll be able to:
- Better understand who is driving mobile trends and why mobile is the #1 choice for video viewing
- Identify the types of video that get the most views across social channels
- Devise a plan to optimize your current and future video content for mobile viewing
- Maximize the effectiveness of your video ad spend