In this session, we’ll discuss methodologies and use cases for using data and analytics to enhance customer experience. You’ll discover lessons learned, and product impacts made by using data and experimentation, as well as how combining quantitative data and quantitative data can provide powerful insights into user behavior.
After this session, you’ll be able to:

  • Effectively use data and anaytics to improve Customer Experience.
  • Draw from specific CX metrics use cases to make product improvement decisions.
  • Set up new technical integrations between various analytics tools to seamlessly analyze all relevant CX data
  • Effectively apply qualitative and quantitative data to analyze user behavior