As marketers, we all want to provide the right content to the right people at the right time. But too often our own assumptions about our audience get in the way, and we see mediocre results. To get past our assumptions and succeed, we need to let data guide us, and listen to our audience. In this session, we’ll provide real-life, practical examples of how letting your users express themselves will help you do your job better and look like a marketing genius.
After this session, you’ll be able to:

  • Develop new methods to combine personas with analytics to make better decisions
  • Develop better methods for learning about your audience and customers
  • Use data to create more contextual offers for leads/customers
  • Apply these tactics across your web UX, lead-generation, and email marketing efforts