With over 1.3 billion active users, Facebook Messenger is a powerful force for any marketer. Add to that the uncertainty around the Facebook newsfeed and Messenger may be your best chance to actually reach your customers on Facebook.

After this session, you’ll be able to:

  • Define what a bot is and why your business needs one
  • Effective strategies for marketing to customers on Facebook Messenger
  • Leverage best practices to succeed on Messenger while maintaining a great customer experience