How does one of the largest CPG companies in the world adapt to the changing landscape of marketing and media, as transformed by digital and technological influences? In this session, you’ll learn how the leading global brewer responded to the new technology-led environment with cultural and organizational changes to become an industry leader in digital innovation.
During this session, you’ll be able to:
- Implement new innovation models and approaches into your business strategy, drawn from the world’s leading companies
- Draw strategic inspiration from Anheuser-Busch InBev’s successful innovation-first company initiatives
- Use specific use cases and pro tips to refresh your own innovation strategy