SEO has changed over the years, or has it? This session is specifically designed to help you put together a coherent SEO strategy for your company and website so that you can long term drive more traffic and revenue from search engines. Regardless of your company’s focus, you too can see success through great organic marketing.

After this session, you’ll be able to:

  • Speak eloquently about the importance of SEO initiatives to executives and other marketers
  • Identify your company’s biggest opportunities with SEO around website content, keyword research, and external links
  • Identify your company’s traffic and revenue potential if you invest in SEO
  • Understand how SEO ties into the broader marketing funnel