“You have to focus on your brand’s goals to be successful at content marketing.” That sentence has launched many content marketing efforts. The goal or desired outcome is the be-all and end-all as it regards online marketing success. Or is it? What if the essential element to lasting marketing success is a willingness to turn logic on its head, and focus on the inputs—the work that’ll be done to achieve your brand’s goals—allowing the outcome to take shape organically. While the idea might seem foreign, it’s ruthlessly efficient.
At the end of this session, tactics you’ll be ready to employ include:
- Earning Featured Snippets and occupy position zero in the SERPs
- Deploying a smart review strategy, which can help local organic reach
- Growing the audience for your brand with localized content