When the internet is inundated with so many businesses and products that are marketed the same way only one thing can make yours stand out – humor. Humor increases engagement, retention, and conversion rate higher than any other content marketing strategy online.
After this session, you’ll be able to:
- Identify how you can use humor to increase your conversion rate in your online marketing materials.
- The equation of what makes something funny vs not funny.
- How to discover your ideal client/customer’s funny bone and tickle it with your campaigns.