Getting Started with AB Testing

AB Testing is one of the best ways that a marketer can test design. However, we can’t test every design idea that we have. The most effective conversion optimization program uses AB testing as one tool to understand what our visitors want in an online experience. Brian Massey is going to provide an overview of how to start using AB testing in website development.

After this session, you’ll be able to:

  • Collect and manage ideas
  • Determine which ideas should be AB tested
  • Understand the limitations of AB testing

This session is for digital marketers, agencies, and designers who want to advance their use of data in the design process.