An Actionable Workflow for Identifying and Analyzing Search Competitors

This session will focus on how to perform competitive analysis on established businesses in your niche that already have built-in audiences matching your buyer personas.

After this session, you’ll be able to:

  • Identify your competitors in search, and benchmark your site against those competitors
  • Pinpoint competitors’ successful search tactics
  • Find untapped keyword opportunities in your niche
  • Discover the content that authoritative sites want to link to most