An Actionable Workflow for Identifying and Analyzing Search Competitors
This session will focus on how to perform competitive analysis on established businesses in your niche that already have built-in audiences matching your buyer personas.
After this session, you’ll be able to:
- Identify your competitors in search, and benchmark your site against those competitors
- Pinpoint competitors’ successful search tactics
- Find untapped keyword opportunities in your niche
- Discover the content that authoritative sites want to link to most