Tapping Into Social Conversation to Build Brand Love

When you log onto a social platform to post, they often ask “What’s Happening?” Brand marketing leaders should be asking the same question in return. Data has taken center stage in driving content strategy, but the insights gained are never turnkey. In this session, we will discuss the next iteration of storytelling—how to tap into the existing social conversations around our brands and leverage them to drive brand love.

After this session, you’ll be able to:

  • Extract the value that comes with immersing yourself in social platforms and the conversations happening around your brand
  • Determine how, where and when you should tap into social conversations (and most importantly, when you shouldn’t)
  • Build a non-bias analysis on social conversation and turn it into actionable items