How Can Google’s 2018 Search Updates Benefit Your Digital Strategy?

Mirroring the ever-evolving digital ecosystem, Google has updated some features and tools this year. This session will improve the digital marketers’ understanding on these topics as well as how they can take advantage of them in order to have a healthier online presence.

After this session, you will be able to:

  • Understand how mobile-first indexing works and what you can do to improve the mobile experience for your users
  • Make the best use of the new Search Console features to act upon your site’s performance
  • Use features that can improve your online presence as well as protect your company from abuse