More Than Content: Building Communities Via Podcasts
Podcasts are curated content at its finest, fostering a sense of community and offering a way for listeners to find like-minded leaders. The brands that last have a loyal fan base, and the most innovative businesses are using the power of podcasts to build this engaged audience at scale. With 80% of people consuming more content since the pandemic started, it’s clear podcasting’s popularity is enduring. In this session, Steve will share how to successfully use podcasts to build communities and boost your brand.
After this session, you’ll be able to:
- Produce a podcast for your company’s brand that builds a community based on trust, shared interest, and genuine connection
- Incorporate podcasts in your content marketing strategy and learn tactics for repurposing audio content
- Successfully distribute your podcast content to grow your community, increase listenership, and boost brand affinity
This session is for digital marketers who have experience with content strategy and those looking to make a deeper connection with their audience.