Creating & Scaling Video Content
Video is no longer an optional content medium, in fact, it is predicted that 74% of all Internet traffic in 2018 and beyond will be from video. In this session, we’ll discuss the strategic value of video, we’ll learn how to set-up scalable templates for video, and finally, we’ll look at how data from these videos can inform and optimize your strategy.
At the end of this session, you’ll be able to:
- Create a customized “Video Menu” that fits your audience and business needs
- Make high-quality videos quickly with scalable templates to use regionally & globally
- Optimize your video strategy and templates using past and present data