Positioning in Crowded Markets: How to Make Any Offering Obviously Awesome

Vicious competition, saturated media, overwhelmed buyers—have you ever felt that breaking through to customers is almost impossible? This talk will teach you how to use market context to make the value of any offering obvious to customers. I will also explain a simple positioning methodology that can turn struggling offerings into breakout successes.

After this session, you’ll be able to:

  • Understand how a change in context can transform a losing product into a winner
  • Follow a simple method to find the best market context for any offering
  • Replicate examples of companies that achieved breakthrough success through a strategic shift in positioning