Data Download: The Big Deal On Big Data From Those Who Use it Best

Marketers in every industry are focused on Big Data—what it is, where to get it, and what to do with it. In this presentation, attendees, whether data novices or data experts, will receive actionable information and insights about how marketers can put their data to work to deliver real business value and gain a competitive edge for brands and their clients.

After this session, you’ll be able to:

  • Utilize turnkey solutions through innovative targeting tactics and technology
  • Identify the data most vital to marketers and their businesses (1st, 2nd, 3rd, declared data and inferred data, etc.)
  • Understand how to best collect, capture and harness that data for smarter marketing
  • Create a thoughtful data strategy