Data-Driven Growth in Mobile Apps: Metrics that Matter

Whether you are in online retail, mobile apps, or streaming media, it is important to be user, community, and data-driven to help improve every facet of the product’s journey. Understand how you can incorporate user feedback, product experiments and app analytics as part of the marketing strategy and see examples of increase mobile engagement across different domains – from e-commerce, streaming video, mobile apps, or smart home.

After this session, you’ll be able to:

  • Understand how to use qualitative and quantitative insights that are useful for cross-functional teams
  • Gain insights on different examples of collecting user feedback and launching experiments done in different areas such as e-commerce, mobile apps, and smart home
  • Understand how to optimize mobile products to increase acquisition and engagement based on the information and data available