Data is Sexy… Let Me Prove It: How to Use Consumer Data to Drive Your Marketing Strategy

This session will educate merchants on how to remove the complexity from their consumer data and create personable customer interactions.

After this session, you’ll be able to:

  • Put consumer data at the heart of your online customer experience
  • Avoid some of the most common pitfalls of a non-datacentric approach
  • Increase online revenue and customer satisfaction by using what you already have