Delivering Strong B2B Customer Experiences and Personalization to Drive Predictable and Sustainable Growth

Delivering great customer experiences is no longer an option – it’s required to thrive! During an increasingly competitive time in the digital marketing landscape, it can be easy to get lost in the ever-changing trends and customer needs in the B2B space. However, one trend is overwhelmingly clear: B2B customers expect tailored content. In fact, not only do they expect it, but some require it to move forward in the buying process. In other words, generating personalized content for future buyers and customers is no longer a differentiating factor, but a minimum expectation to meet. Applying personalization strategies to B2B marketing efforts is crucial to prove relevance to your customer, reduce conversation friction, encourage engagement, and create a sense of urgency.

Growth leaders, please join this session to take a deeper look into tactics for driving predictable and sustainable growth in your organization!

After this session, you’ll be able to:

  • Apply tactics to deliver better customer experiences based on trends driving the need
  • Take the necessary steps for operationalizing orchestrated buyer engagement
  • Create a cohesive experience by aligning the right people, process, content, and technology
  • Measure and optimize impact on growth
  • Implement best practices based on real world examples