Developing VR + AR Strategies for Your Company

Many companies are asking whether or not to incorporate virtual reality and augmented reality into their marketing and overall brand storytelling. Mia Tramz, newly named Editorial Director of Enterprise for TIME and Emmy-award winning VR producer, launched Meredith Corporation’s immersive brand, LIFE VR, for the media giant in September 2016. Her insights into the development of both content and strategy for these two new mediums take into account the risks and real hurdles companies of various sizes might encounter, and the variables a company should weigh before investing in either technology.

After this session, you’ll be able to:

  • Understand both technologies, as well as how, when, and why to implement them
  • Learn distribution, market, and audience strategies for both technologies
  • Break down the impact that these two technologies can have on your business and brand
  • Anticipate what’s next for VR and AI