Don’t Be Average: Leveraging Email & Mobile Marketing Benchmarks to Take Your Programs to 11

Do you really want to be average? Benchmarking your email and mobile marketing programs is helpful to understand how your marketing efforts stack up, but better yet is to use benchmarks to drive change and improvement and reach the ranks of top performers. Loren McDonald will share highlights of IBM Watson Marketing’s exclusive “2018 Email and Mobile Marketing Metrics Benchmark Study,” and provide valuable insights you can apply to your marketing efforts.

After this session, you’ll be able to:

  • Understand the differences in performance across industries and global geographies
  • Use benchmark data and metrics to reveal hidden opportunities and where you may be leaving money on the table
  • Apply this information to educate executives, drive change and gain additional budget and resources
  • Implement benchmarking best practices and tips