How to Drive Engagement Across the Customer Journey and Deliver on the Core Promise of Your Product

As a marketing leader, managing customer engagement is likely at the top of your list of priorities. The challenge is that the customer journey is more complex and nuanced than ever. New and experienced marketing leaders have to overcome this challenge, and the common pitfalls such as falling in love with ideas, bias, and focusing on deliverables.

Brands today need to focus on shared outcomes and consumer motivations that drive behavior. This insight moves you beyond the idea, and into the realm of the jobs to be done to attract, engage and retain consumers.

After this session, you’ll be able to:

  • Understand and apply the foundations of alignment to improve your marketing
  • Start mapping customer motivations that drive behavior and take the first step towards aligning to outcomes
  • Uncover new ways to align with the right customers, gaining insight into the jobs to be done, and strengthen your value proposition