How to Create a Strategic Email Marketing Plan

Effective email marketing is so much more than a subject line – it starts with a strategy. Join this session for the steps to developing a comprehensive email marketing plan that addresses your different audiences, their needs, and where they are in the customer lifecycle. Marketing Expert Stephanie Ristow, who’s helped teams at Microsoft, Nike, WebMD, and more, will help you optimize your backend processes to increase your open and click-through rates, and ultimately, your campaign conversions.

After this session, you’ll be able to:

  • Map your customer lifecycle
  • Develop a comprehensive email marketing campaign
  • Create an email reporting and optimization plan