Engaging the NextGen: Optimizing for Reels, TikTok and Other Video Media

Video ads make up more than 82% of all consumer internet traffic and there’s more ad fatigue than ever. On top of that, many younger consumers’ attention is divided between more than one screen, making the next generation especially difficult to capitavate. In this session, Hope will break down how to leverage short-form video on platforms such as TikTok, Instagram, YouTube, and more to capitalize on second screen media, combat ad fatigue and drive sales. She’ll take you step by step on building strategic, platform-specific content and share tactics for embracing second screen media.

After this session, you’ll be able to:

  • Master platform specific video content for TikTok, Reels, YouTube Shorts and more
  • Better reach Gen Z by understanding what makes them different from other generations
  • Combat ad fatigue and capitalize on second screen media to captivate audience attention

This session is for digital marketers who have several years’ experience with video marketing and want to understand how to reach new audiences more effectively and better understand emerging distribution channels.