Humanizing Your Digital Marketing So People Connect with Your Brand
This session focuses on the importance of invoking the human element in marketing and why it is more important than ever in light of new technologies. How can you add humanized messaging to your marketing channels to allow your customers and prospects to connect with your brand?
After this session, you’ll be able to:
- Understand why the human element is key to your digital efforts now more than ever
- Get an overview of new technologies (including AI, AR, VR, 5G & Big Data) and how they impact personalization—you’ll see brand examples as well
- Understand how to use personalization in social media to connect with your customers
- Formulate your own ideas for cross-channel humanized messaging