Ignore at Your Peril: 9 Trends That Will Reshape Your Marketing Organization and Career
Simply put: Marketing isn’t what it used to be. You’ve got big data. You’ve got artificial intelligence. You’ve got GDPR (and now CCPA) and agile workflows. All of which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. In this fast-paced session you’ll learn about 9 trends you can’t ignore that will drive the world of marketing in 2019 and 2020.
After this session, you’ll be able to:
- Better plan and prioritize marketing investments for 2020
- Communicate to your team why NOW is the time to embrace agile marketing
- Rationalize to management why it is time to reorganize around the entire customer journey
- Convince your marketing leadership that data integration needs to be a dedicated marketing role