The Power of Sound and Silence: How to Create Audio Worth Listening To
We live in a noisy world. As marketers, how are we supposed to get our message heard? The answer is found in listening – both to yourself and others. In her presentation, Jenny explains why audio is an often overlooked but critical part of any marketing campaign and demonstrates how to use sound and silence to drive impact.
After this session, you’ll be able to:
- Implement best practices for audio creation
- Incorporate audio as a core element of your marketing strategy
- Use silence to fuel your creativity
- Uncover the most impactful audience and cultural insights to develop creative ideas
- Introduce brainstorming techniques to use with your team