Managing Online Reviews to Drive Sales

Many businesses are facing significant online reputation problems, but what are they doing about it? Many aren’t doing anything at all, and it is hurting their reputation, credibility and sales. Anvil President and Founder, Kent Lewis, will help you understand how to turn the challenges that you and your business face when it comes to online reputation into opportunities. This workshop will guide you through the process of monitoring and managing online reviews and reputation, utilizing a number of different tactics and tools. Mid-to-senior level marketing professionals, particularly those responsible for digital marketing or brand management for the company, should attend this session.

After this session, you’ll be able to:

  • Impact your brand’s public sentiment in a positive manner
  • Create a playbook for managing and responding to both positive and negative online reviews
  • Leverage positive reviews and experiences to grow your business