Marketing the Invisible—Your Professional Services Business
Are your marketing a services business? Welcome to marketing the invisible. During this session you’ll learn why you need to focus on being profitable over popular, why telling people what you don’t do is so important, and 3 other tips that will make you into a professional services marketing superstar. What won’t you learn? How to market a product.
At the end of this session, you’ll be able to:
- Understand why marketing professional services is “marketing the invisible”
- Differentiate your business in a crowded professional services marketplace
- Focus on investing in profitable content rather than on being popular
- Have your messaging come from the sales team and not the marketing team