Breaking Conway’s Law: Converting Business Logic into Successful MarTech Execution

Conway’s Law says: “Any organization that designs a system will produce a design whose structure is a copy of the organization’s communication structure.”

As marketing organizations struggle to grow and expand their reach, many companies have found internal limiting factors that prevent them from growing their customer base and expanding their audience. In this talk, we’ll discuss how to overcome organizational mirroring, creating data-driven customer personas, and how culturing unique team dynamics can help marketing teams succeed on levels higher than ever before.

After this session, you’ll be able to:

  • Understand how dysfunction gradually slows down marketing organizations and what the root causes are, and make the necessary improvements
  • Learn how to increase team efficiency and center workstreams around data-driven strategy
  • Guide your marketing team to better results while doing less work by studying audience segmentation and moving past traditional persona marketing

Who should attend? This session is for digital marketers that have been tasked with driving the growth pipeline for their business. Also, anyone that has tried and struggled to assemble a cross-discipline marketing team will find this very helpful.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.