How to Create a Complete Measurement Strategy for your Digital Experiences
Performance-focused. Data-driven. Outcomes-based. These are the critical components of any successful digital experience. To maximize impact, you need a measurement strategy that brings it all together in a purposeful way. From business alignment and KPI development, to operational maturity assessments and data compliance requirements, a complete measurement strategy is more robust than most people realize. In this session, you’ll learn the components of a complete measurement strategy and how to put them together for greatest impact.
After this session, you’ll be able to:
- Understand the role of measurement strategy
- Provide performance focused leadership to marketing teams
- Understand the evolving role of analytics thinking in digital experience planning
- Build a measurement strategy using specific tools and techniques
This session is for digital marketers and CX professionals who have several years’ experience with analytics planning and digital marketing strategy and want to understand how to take their performance thinking to the next level.