Negative Nancy: Turning the Bad into Funny in Otherwise Unfunny Times

Propelling one’s content strategy using humor can oftentimes lead to a mountain of frustration and difficulty to connect, especially when the world seems full of negativity and when people are not sure if it is ok to laugh. Each individual brand needs to work on finding their own path of laugh discovery in order to properly connect with new and existing audiences.

After this session, you’ll be able to:

  • Apply clear techniques on how to approach funny content as we leave a lockdown weary world
  • Understand how to approach your own brand or product identity to properly assess the direction of your content
  • Implement tactics to best address the positive and spin the negatives of your brand to create a funny voice