Put a GIF on it: The Secret to Making Audiences Smile

No matter where you look these days, GIFs have infiltrated our digital experiences. GIFs are present in email and group chat, Twitter threads, and Instagram Stories in all their looping glory. Today’s savvy brands are turning to GIFs and Stickers to better connect with audiences and make them smile. Yet, despite their growing popularity, some Marketers (or their Legal counterparts) can be hesitant to embrace using GIFs across digital channels. In this entertaining session, Marketing Strategist Lauren Teague explains how to identify when and why to use GIFs and Stickers and create a custom branded set that your audience will love.

After this session, you’ll be able to:

  • Identify the best use cases for GIFs
  • Produce a creative brief for GIF design
  • Use GIPHY to publish and discover GIFs