A Blueprint for Data-Driven Recruitment Marketing

Companies are competing fiercely with one another in the global talent marketplace and candidates expect innovative thinking and tailored brand experiences. Communication underpins all touch points in the candidate journey, and by deploying a few simple tactics, companies can personalize candidate interactions in a scalable way.

In this session, Celinda Farias Appleby will share how to design and scale data driven strategies with a limited budget for trusted global brands. You’ll walk away with a blueprint that can be activated at your company, regardless of size and budget.

After this session, you’ll be able to:

  • Build your squad of internal and external brand champions to support your attraction projects
  • Identify and leverage internal and external data to ground your research
  • Understand why personalization is so important in this talent market, and how to create personas