The Art of the Product Launch: Tips for Landing a New Offering with your Target Audience

This sessions focuses on how marketers can tighten up their product launch processes to maximize initial impact and create value beyond a single launch moment. This session is great for both product marketers and digital marketers who own or influence product launches.

After this session, you’ll be able to:

  • Classify and tier product launches based on value to your customers and prospects
  • Evaluate how you can best time your launch to make a splash
  • Understand how to look at product launches vs. campaigns within your marketing organization